Smart Scenes: Clinique pairs up with Zara Larsson for an interactive campaign
updated the 14 February 2016 à 23:24Gear up, for your lips are going to get extra gorgeous.
Swedish singer and popstar Zara Larrson has teamed up with Clinique’s new lippy colour campaign – in a totally new way. You have probably heard of her single “Lush Life” which is #36 on Spotify US Top 50 (press time 23 January), and her massive following of one million followers on Instagram.
Clinique took inspiration from Larrson’s music that spans across multiple genres to categorise the new Pop Lip Colour and Primer—Acoustic for bare nude, Country for red, Pop for pink and Dance for vixen purple.
For a start, you need to select a lip colour and then toggle throughout the video to switch between Larsson’s wide range of beauty looks, outfits, dance choreography and sets. Intrigued? Well then you should definitely check out all the videos here.
Trust us, we’re already hooked!
Sharon Salim
