Beauty Wonderland: An exclusive peek at Sephora’s first ever playhouse

updated the 18 July 2018 à 19:01
Benefit Cosmetics
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Make no mistake – this might be the ultimate beauty lover’s paradise.

Heads up, beauty addicts: the first ever Sephora Playhouse will be happening here in Singapore this July! In celebration of its 10th anniversary, Sephora has brought to life the ultimate beauty playhouse, with fun and interactive themed rooms – each custom-built and inspired by your favourite beauty brands.

The ultimate beauty funhouse

Get ready to have a full-on #SEPHORAPlayhouse Instagram photoshoot, because each room will have a distinct aesthetic theme that you can pose and play in! From the peach-patterned Too Faced exhibition, to Kat Von D’s Alice in Wonderland-esque room, you’ll find yourself not being able to put that phone down as you step into every single uniquely designed room.

In addition to the fun-filled rooms where you can relive your childhood with an adult twist, the Playhouse will also have exclusive launches, fun workshops, limited-edition merchandise, and free swag! Too Faced’s delicious-smelling Peaches & Cream collection, as well as well as Benefit’s Pretty In The U.S.A. set, will be making its brick-and-mortar debut at the Playhouse. Kat Von D, Estee Lauder, Tarte, Urban Decay, and of course, Sephora, will also be hopping on the exclusive-merch bandwagon.

Get the newest makeup tips from industry experts here too. Benefit’s brow expert will be providing brow-grooming tips and a free hair-braiding session, while Kat Von D’s resident makeup artist will host a live makeup demo featuring their best products.

With its dynamic exhibits and plenty of beauty fun to sink your teeth into, is there a better way to celebrate its 10th anniversary?

The Sephora Playhouse will be happening from 21st to 29th July (12 pm to 10 pm) at Ngee Ann City Civic Plaza exclusively to all Sephora Beauty Pass members.

Kanako Sugawara

READ MORE:

Beauty Bites: 10 Sephora launches you should be excited about

This cult skincare brand has (finally!) landed in Singapore

Naked Palettes: What are the differences?


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Marie France Asia, women's magazine