Beauty On-The-Go: Sephora launches its mobile shopping app in Singapore

Get your phones out. It’s time to install some makeup magic.

Cosmetic fanatics, what you’ve all been longing for has finally crossed over from the arena of imagination into solid existence. Presenting to you Sephora – Beauty Shopping, Sephora’s first ever mobile shopping app. No need for tiresome travels to Sephora any longer, your beauty needs are now only a click away. Now, before we get drowned out in the deafening shouts of euphoria and celebratory cheers, let us promptly run you through the astounding benefits and attractions stowed away in this remarkable mobile app.

What awaits you

Sephora’s phone app offers everything you need for an immaculate shopping experience and more. From orderly catalogues to professional tutorials, this app promises holistic and impeccable customer service. Plus, users will be granted first-hand knowledge to – get this – exclusive offers. Could it get any better than this?

Actually, it can. That is, if you’re a Beauty Pass holder. (If you’re not already, you should know that joining the Beauty Pass squad is completely free!) Beauty Pass members are lavished with the privileges of collecting points and redeeming incredible rewards through this app. Not only that, the app seamlessly weaves the traditional and digital shopping experience together by giving members access to their distinctive Sephora barcodes, thus extinguishing the need to produce their cards in-store upon any purchase.

Aiming to enhance the shopping experience of all beauty fanatics in the South East Asian region, Sephora has definitely fulfilled its goal. But, they aren’t stopping there. This app is a mere preface to the technological creativity of Sephora, in its journey to creating ‘fast-beauty’ a real possibility for Singaporean shoppers.

And you thought Sephora couldn’t get any better than it already was.

Free to download, the Sephora – Beauty Shopping app is available for download on both the App store and Google Play.

Lim Han

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Marie France Asia, women's magazine