Guilt-Free Shopping: Hong Kong label Grana pops up at Orchard Central
updated the 6 October 2015 à 22:53
Lauded for their extremely luxurious fabrics and affordable price points, it’s no wonder we’re excited for their pop ups in Singapore.
Following their successful pop up at The Working Capitol, Hong Kong-based label, Grana is once again setting up shop, but now in the heart of Singapore’s main shopping belt, Orchard Road.
First off, for the uninitiated, it’s vital to know that Grana boasts of supremely luxurious fabrics – whether that is Japanese denim, Chinese silks or Peruvian pima cotton. Founded by the 31 year-old Australian, Luke Grana, the brand’s belief lies in basics being the very foundation of any wardrobe, and hence they should be comfortable, affordable, timeless and durable. With that in mind, what started off as a holiday in Peru, where Luke first encountered Peruvian pima cotton, is now a brand called Grana that’s committed to deliver well made, quality pieces, pegged at friendly price points.
“How we achieve this is simple—we deal directly with fabric mills, cut out all middlemen, eliminate the costs of physical stores and instead, ship directly from our warehouse in Hong Kong. We can truly say we offer our customers quality that is on par with most respected luxury brands,” says Luke.
Now Singapore shoppers can get a taste of what fine feels like without breaking the bank. The online retailer is going offline with yet another pop up, this time at Orchard Central, where they will also release an updated collection of the cult favorite Peruvian pima cotton T-Shirts in over 11 different colours. And get this, the super soft T-Shirts go for SGD21 and along with that, Japanese denim jeans are at SGD55 and Chinese Huzhou silk tops start from SGD41 – so there really is something for everyone.
So whoever said quality needs to be expensive has clearly been looking in the wrong places.
The Grana pop up shop will at be Orchard Central, Level 1, till 5 August from 11am – 10pm daily. Grana is also available online.
Tarandip Kaur
