5 Supermodels with their own lingerie lines

Intimate Business: 5 Supermodels with their own lingerie lines

MF editorial team

16 Nov 2015

updated the 18 November 2015 à 12:39

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Gisele Bündchen
The highest paid model in fashion is no stranger to business. After starting her widely successful footwear line called Ipenema, she founded Gisele Bündchen Intimates. Apparently the model is heavily involved in the line, making all creative decisions and road-testing them before anything goes to market.
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Gisele Bündchen Intimates
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Elle Macpherson
Before Bündchen we had Macpherson, Elle Macpherson that is. Bendon Limited Apparels courted the 1980s supermodel for a deal to launch her own lingerie brand. The line became very successful till Heidi Klum, a younger, fresher face, replaced her as the face of the brand.
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Elle Macpherson Intimates
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Helena Christensen
The former Miss Denmark enjoyed an extremely successful post-modeling career. Christensen became the creative director of Nylon magazine and a fashion designer as well. In 2012, she partnered with international brand Triumph to launch her own sexy pieces, proving this face was more than just pretty.
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Helena Christensen for Triumph
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Heidi Klum
Executive producer, painter, businesswoman and model, can this woman do it all? She agreed to replace Elle Macpherson line with her own Heidi Klum Intimates in 2014. With so many hats, one would think the former Victoria Secret angel may have too much on her plate to handle, but she certainly does not.
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Heidi Klum Intimates
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Rosie Huntington-Whiteley
She may have been a leading lady in one forgettable Transformers installment, and a supporting actress that died ten minutes into Mad Max: Fury Road. Thankfully for Rosie Huntington-Whiteley, she has a pretty sweet deal with M&S to keep her busy. The model designs her own lingerie and even created her own fragrance for the retail giant. Whatever keeps you off the screens Rosie!
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Rosie Huntington-Whiteley for M&S

The runway wasn’t enough; supermodels now want to rule your drawer of delicates.

Remember when it seemed like all supermodels were finding a way onto the silver screen? Or what about when they transition into reality stars? Today, becoming a lingerie designer seems to be the new rite of passage to ensure an aging supermodel’s immortality.

Queen of queens Naomi Campbell just announced her lingerie line named I am Naomi Campbell (Your First Step to Becoming Naomi Campbell could have worked too). Before you ask, yes she modeled it all on her own too.

The cellphone-chucking supermodel teamed up with Italian lingerie brand Yamamay to launch a limited holiday collection. The line includes bras, panties, slips, camisoles, bodysuits and robes in a rich colour palette consisting of black, red and purple.

The smart money would trust a supermodel to tell you which undergarments work; after all they do spend copious amounts of them running around in lacey bras and panties. Now besides Campbell there are other famous beauties that own their own lingerie line. Check out our gallery for our round up on the five models that have their own lingerie brand.

Time for a little shopping perhaps?

Amanda Lim

Photos: Getty Images

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