Mozambique Fashion Week: Say no to domestic violence
updated the 6 October 2015 à 23:21
Instead of the usual runway shows with dreamy dresses and beautiful models, one runway at Mozambique Fashion Week was put together to increase awareness of domestic violence. Here’s how it went down.
We usually immediately pair the words ‘fashion show‘ with the latest news, from femininity, beauty, clothes and accessories paraded on stunning models and trends that are bound to become famous, reproduced and lauded incessantly.
Yet, at Mozambique Fashion Week, N’weti, which produces high-quality local, multimedia health communication materials in Mozambique, teamed up with DDB Mozambique to set up a show more meaningful but just as innovative and theatrical.
As part of the international campaign, 16 days of Activism, the goal of this event was to raise awareness of gender-based violence. In doing so, the female models arrived on the catwalk looking flushed, dressed in disheveled clothes and wearing makeup that suggests they have been abused, bruised and battered.
For once, here is a fashion show that was not trying to shed light on new trends and the clothes of the future, rather it focused on what should have never happened and what cannot be allowed to become a trend.
The show’s finale did not feature a model in a wedding dress walking with arms interlocked with the designer, but models holding signs with the slogan, “Help us create new tendencies; say no to domestic violence.”
Fashion week shows create excitement in many people, ranging from spectators to media and celebrities. Therefore, it was incredibly ingenious of the designer to use such a prominent event to support such a good cause! We have just one more word for them: Bravo!
Lindsay POUI-DI
