Pure Crystal: Swarovski unveils stunning Spring/Summer 2017 Watch Collection

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Embracing diverse designs and inspired by Urban Romance, these timepieces are crafted for the modern multifaceted woman.

Watches have always been one of the pinnacle staples in Swarovski’s grand collection of jewellery and accessories, and with the unveiling of the gorgeous Spring/Summer 2017 Watch Collection, we are once again delighted by the glittering crystal-embedded designs that make these timepieces unmistakably Swarovski.

The collection builds upon the successes of classic timepieces by putting a contemporary spin on familiar designs, effectively reimagining modern femininity while still evoking a subtle vintage aura. Take, for example, the boyfriend-style Graceful Lady, with its deep-hued masculine leather straps, and the eye-catching Playful Lady and Lovely Crystals watches, that balance delicate proportions with the right touch of glitz and glamour while still maintaining sleek simplicity.

The collection also shines light on the Crystalline Pure, which takes cues from the Crystalline Oval. Available in white silver, yellow gold and rose gold tones, and imbuing a modern twist on Swiss craftsmanship, the piece boasts approximately 850 clear crystals on its watch face, and an elegant bangle strap for sleek wearability.

Of course, on top of these novelties, the collection continues to carry essentials such as the timeless Alegria and the impressive Crystalline Oval.

Check out the Swarovski Spring/Summer 2017 campaign images — featuring the likes of Karlie Kloss and Martha Hunt — and the impressive range of new watches in the gallery above.

Angela Goh

Photos: Swarovski

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Marie France Asia, women's magazine