Athleisure Reinvented: Sloggi’s new gym wear collection is inspired by types of movement

updated the 9 July 2018 à 11:02
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A peek at Sloggi’s new athleisure line!

Sloggi is going to help you “slog” through your exercise routine and let you rediscover the joy of working out with their new mOve athleisure bodywear collection!

Sloggi has always been a brand that is big on comfort, but this new line, mOve, has a very unique characteristic–the clothes are based on types of movement and not specific exercises. With three unique lines designed for different types of movements, this line is perfect for those of us who participate in several different athletic activities on the daily.

FLOW

FLOW is perfect for everyday wear to the neighbourhood convenience store, or on days when you’re moving slowly or stretching. FLOW has moisture wicking and odour preventing fabric, as well as innovative BIO HeatSol technology which helps to maintain body temperature as you move. It also retains body heat and aids in blood circulation, so you won’t feel icky even on those days when the endorphins from exercising aren’t enough to keep your spirits up!

Perfect for: Pilates, Tai Chi, hiking, and yoga

FLEX

FLEX is for you ladies who want to do a little more high-intensity training, as FLEX (true to its name), allows for flexibility and freedom of movement without friction or chafing. This is all thanks to its innovative Swiss finishing, HeiQ Glide, a fancy term for  super high stretch fabric!

Perfect for: Climbing, gymnastics, and cycling

FLY

HIIT training or spin class, anyone? FLY’s material includes thermo-regulating finishing called the  HeiQ SmartTemp, which balances your body’s heat with the temperature of the environment. It’s perfect for fast and energetic movers, and allows you to get the most out of every activity.

Perfect for: Boxing, Zumba, running, and HIIT

FYI: Here’s another plus–the fast drying and lightweight Sloggi mOve briefs match perfectly with all FLOW, FLEX or FLY tops and bras!

FLOW’s top, bralette, and tights will launch in July 2018, while FLEX and FLY’s tops, tanks, and tights will launch October 2018.

Photo: Sloggi 

Kanako Sugawara

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Marie France Asia, women's magazine