Luxury French swimsuit label ERES designs a new cruise collection

updated the 26 July 2018 à 15:30
Eres Cruise '19
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Comfort, femininity, and minimalism – the Eres Cruise ’19 collection continues to embody that signature Parisian chic.

The summer holidays might be ending, but here in Singapore, it’s bikini weather all year ‘round!

From September onwards, Parisian “it” swimsuit brand Eres will be launching their Cruise 19 Swimwear collection featuring their signature range of sophisticated and timeless pieces. As always, this collection will be an intricate combination of comfort and style, but this time with a twist – expect one-pieces with dramatic cuts, as well as bikinis with iridescent stripes that show a little more skin than we’re used to seeing from Eres pieces.

Say goodbye to that itchy ‘wet-bikini’ syndrome too – the new bikinis will be made with ultra-light Parachute fabric, which dry almost as soon as it leaves the water. On average, an Eres line takes nearly two years (!) to complete, so we’ll have the luck of being one of the first ones to don these painstakingly designed pieces!

Since it was first established in the late 1960s, Eres has always emphasized the importance of the natural female body and a focus on the “realities of a woman’s daily life”. True to its name (which translates to “You are”), Eres was one of the first swimwear brands to remove armature like underwires and padding from its suit designs. It’s also known for its state-of-the-art fabrics, designs, and cutting techniques, such as injecting silicone into layers of fabric to create a padded effect instead of using bulky padding, in order to emphasize the natural curves of a woman’s body as best as possible.

Comfort, femininity, and minimalism – ERES continues to embody that signature Parisian chic we know and love.

The Cruise 19 collection can be purchased at the Eres boutique in Orchard from September onwards.

Kanako Sugawara

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Marie France Asia, women's magazine