{"id":230063,"date":"2017-02-01T14:34:48","date_gmt":"2017-02-01T06:34:48","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/hk\/uncategorized-hk\/hm-debuts-see-now-buy-now-studio-ss-17-230063.html"},"modified":"2017-02-01T14:34:48","modified_gmt":"2017-02-01T06:34:48","slug":"hm-debuts-see-now-buy-now-studio-ss-17","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/fashion\/latest-news\/new-collections\/hm-debuts-see-now-buy-now-studio-ss-17-230063.html","title":{"rendered":"Straight Off The Runway: H&M is set to debut \u2018See Now Buy Now\u2019 collection"},"content":{"rendered":"

From catwalk to checkout, H&M has taken an unprecedented step of\u00a0bringing its customers a collection straight off the runway by closing the gap between the retail calendar and the runway calendar. Moreover, the fashion show will include not just\u00a0womenswear, but also a menswear collection for the first time. This exciting new format marks a new era for the fashion industry, where you can get your hands on the new collection right after its debut on 1 March at Paris Fashion Week<\/a>.<\/p>

The H&M Studio<\/a> Spring\/Summer 2017 Collection\u00a0<\/strong>is inspired by an amalgam of the grace and romance of ballet and the passion of sports. The femininity\u00a0of frills and lace inserts is mixed with\u00a0the functionality and high-tech details of sportswear<\/a> to create a fresh and modern clash. Expect to see long-sleeved cotton blouses and woven silk jacquard tanks embellished with dreamy frills and lace inserts, paired with structured nylon dresses and black leather headbands - the limited-edition collection is most definitely full of trendy key looks and strong statement pieces for fashion lovers everywhere.<\/p>

If you're not going to be Paris Fashion Week to witness the reveal of this collection, fret not. H&M wants to share this moment with its customers and is screening\u00a0the fashion show live on its website on 1 March.<\/p>

The H&M\u00a0Studio Spring\/Summer 2017 collection will be available at the H&M Orchard Building from\u00a02 March.<\/em><\/p>

Winnie Tan<\/em><\/p>

Photos: H&M<\/em><\/p>

Read More:<\/span> <\/h2>

Kenzo x H&M: Runway show directed by Jean-Paul Goude features new collection<\/a><\/p>

Fan Bingbing and Li Chen to star in H&M Chinese New Year 2017 campaign<\/a><\/p> ","protected":false},"excerpt":{"rendered":"

For the very first time, H&M plans to bring high fashion immediately from runway to retail stores in under 48 hours.<\/p>\n","protected":false},"author":683,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"For the very first time, H&M brings its collection straight off the runway, with pieces hitting stores 24 hours from its debut on the 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