{"id":335536,"date":"2016-10-26T16:00:01","date_gmt":"2016-10-26T08:00:01","guid":{"rendered":"https:\/\/www.mariefranceasia.com\/uncategorized-hk\/dgmillennials-ss17-campaign-335536.html"},"modified":"2019-05-03T08:07:28","modified_gmt":"2019-05-03T00:07:28","slug":"dgmillennials-ss17-campaign","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/fashion-hk\/latest-news-hk\/new-campaigns-hk\/dgmillennials-ss17-campaign-335536.html","title":{"rendered":"#DGMillenials: Zendaya, Cameron Dallas and more in Capri for D&amp;G SS17 Campaign"},"content":{"rendered":" <p>Over the weekend, <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/serial-shopper\/hot-stuff\/dolce-gabbannas-new-embellished-mary-janes-hot-stuff-128345.html\" target=\"_blank\" rel=\"noopener noreferrer\">Dolce &amp; Gabbana<\/a> shot their Spring\/Summer 2017 advertising campaign featuring the much-buzzed about #DGMillenials in Capri. The #DGMillenials, a cast of bright-eyed famous\u00a0millennials with a huge social media following, include actress <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/trends-and-tips\/best-dressed-fashion\/best-dressed-of-the-week-zendaya-in-lie-sangbong-spring-2015-112800.html\" target=\"_blank\" rel=\"noopener noreferrer\">Zendaya<\/a>, model Thylane Blondeau and Youtube personality Cameron Dallas. It also features Rafferty Law, son of actor Jude Law and Presley Gerber, supermodel Cindy Crawford's son. Combined, they\u00a0have a total social media following surpassing 50 million.<\/p> <p>It is clear that D&amp;G is shifting its focus and demographic towards a new fashion generation. At the recent D&amp;G SS17 show during Milan Fashion Week, its front row was peppered with <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/insta-famous-10-chic-social-media-stars-follow-now-105939.html\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram stars<\/a>, <a href=\"http:\/\/www.mariefranceasia.com\/culture\/entertainment\/favourite-beauty-youtubers-199414.html#item=10\" target=\"_blank\" rel=\"noopener noreferrer\">Youtubers<\/a>, children of celebrities, and more - all of whom have been dubbed\u00a0'The Millennial Generation\" by Dolce.\u00a0While <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/new-campaigns\/best-fall-2015-campaigns-115544.html\" target=\"_blank\" rel=\"noopener noreferrer\">campaign<\/a>\u00a0castings are traditionally shrouded in secrecy and confidentiality, that is definitely not the case with this campaign. Social media is rife with excitement over the campaign, with the hashtag #DGMillenials trending on Instagram and pictures posted by the campaign stars receiving close to a million likes.<\/p> <p>Whether this buzz will translate to actual sales for the fashion house is still uncertain, considering its mostly a teenage demographic, but one thing is clear: D&amp;G might just have forged itself into the hearts and minds of its next wave of customers. Head up to the gallery to check out the behind-the-scenes snapshots shot over three days in Capri!<\/p> <p><em>Photos: Dolce &amp; Gabbana\u00a0<\/em><\/p> <p><em>Sarah Khan\u00a0<\/em><\/p> <h2> <span>Read More:<\/span> <\/h2> <p><a href=\"http:\/\/www.mariefranceasia.com\/fashion\/fashion-week\/milan\/dolce-gabbana-spring-2017-212625.html\" target=\"_blank\" rel=\"noopener noreferrer\">Italian Carnivale: 20 Best looks from Dolce &amp; Gabbana Spring\/Summer 2017<\/a><\/p> <p><a href=\"http:\/\/www.mariefranceasia.com\/beauty\/whats-new\/dolce-gabbana-launches-first-skincare-line-34620.html\" target=\"_blank\" rel=\"noopener noreferrer\">Dolce &amp; Gabbana launches first skincare line<\/a><\/p> ","protected":false},"excerpt":{"rendered":"<p>Check out the photos from the D&amp;G Spring\/Summer 2017 campaign featuring the #DGMillenials. <\/p>\n","protected":false},"author":608,"featured_media":216309,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Over the weekend, Dolce & Gabbana shot their Spring\/Summer 2017 advertising campaign featuring the much-buzzed about #DGMillenials in stunning Capri.","_is_translated":false,"_source_post_url":"","is_displayed_in_hp":false,"displayed_in_hp_after_update":false,"is_thumb_featured":false,"template_without_diapo":"","enable_bloc_resume":false,"bloc_resume_post":[],"ctc_post":false,"footnotes":""},"categories":[9791,16864,17068,16699],"tags":[15102,8022,9657,3706,1634255,15098],"class_list":["post-335536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-galerie","category-galerie-hk","category-menu_site-hk","category-new-campaigns-hk","tag-dgmillennials","tag-capri","tag-dg","tag-dolce-gabbana","tag-has_diapo","tag-youtube-personalities"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zendaya, Cameron Dallas and more in Capri for D&amp;G SS17 Campaign - Hong Kong<\/title>\n<meta name=\"description\" content=\"Over the weekend, Dolce &amp; 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