{"id":337233,"date":"2016-04-04T16:00:41","date_gmt":"2016-04-04T08:00:41","guid":{"rendered":"https:\/\/www.mariefranceasia.com\/uncategorized-hk\/marks-spencer-teams-up-with-alexa-chung-337233.html"},"modified":"2019-05-03T11:54:19","modified_gmt":"2019-05-03T03:54:19","slug":"marks-spencer-teams-up-with-alexa-chung","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/fashion-hk\/latest-news-hk\/new-collections-hk\/marks-spencer-teams-up-with-alexa-chung-337233.html","title":{"rendered":"#ArchiveByAlexa: Marks & Spencer teams up with style icon Alexa Chung"},"content":{"rendered":"

Bringing together British style icon\u00a0Alexa Chung<\/a>\u00a0and major British multinational retailer Marks & Spencer<\/a>, the Archive by Alexa<\/strong> project is a unique collaboration that aims to embark on a journey of rediscovery. By delving into Marks and Spencer\u2019s previous collections to reproduce a covetable line of classics, updated with modern twists to fabrications and colour palette, this special collection melds the past and the future<\/a>.<\/p>

The collection has been carefully curated by Chung herself, who has brought archive pieces back to life using her unique approach to style. \u201cI rummaged through clothing, <\/em>magazines and amazing old films and cherry-picked relevant items, bringing them back to life for 2016,\u201d<\/em> said Chung. \u201cIn the collection, I there\u2019s something that you can build into your existing wardrobe, whatever your style; from classics like the trench coat in rich olive and the oversized blue shirt, to quirky additions like the paisley print dress and wide legged \u201970s tailored trousers\u201d<\/em>.<\/p>

The Archive by Alexa project will be launching this month, with Chung taking creative ownership of the direction and mood of the campaign.<\/p>

The limited collection will debut in Singapore on 14 April and will be available exclusively at Marks & Spencer Wheelock Place. Prices start from SGD69.90.<\/em><\/p>

Angela Goh<\/em><\/p>

Read more:<\/span> <\/h2>

Blast From The Past: 10 Memorable looks from Oscars past<\/a><\/p>

The Perfect Prank: Cheeky \u201cMark Zuckerberg x H&M\u201d collaboration<\/a><\/p> ","protected":false},"excerpt":{"rendered":"

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