{"id":337302,"date":"2016-03-27T12:40:45","date_gmt":"2016-03-27T04:40:45","guid":{"rendered":"https:\/\/www.mariefranceasia.com\/uncategorized-hk\/armani-now-with-100-percent-less-fur-337302.html"},"modified":"2016-03-27T12:40:45","modified_gmt":"2016-03-27T04:40:45","slug":"armani-now-with-100-percent-less-fur","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/fashion-hk\/latest-news-hk\/fashion-news-hk\/armani-now-with-100-percent-less-fur-337302.html","title":{"rendered":"Armani's Agreement: Italian fashion house now with 100% less fur"},"content":{"rendered":"<p><span style=\"display: block;\" class=\"wrap-img\" id=\"wrap-img-160205\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"thumbnailUrl\" class=\"aligncenter wp-image-160205 img-responsive \" src=\"http:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2016\/03\/gettyimages-455770838-625x415.jpg\" alt=\"\" width=\"700\" height=\"465\" \/><\/span><\/p> <p>Italian fashion giant Armani has seemingly decided to jump on the <a href=\"http:\/\/www.mariefranceasia.com\/beauty\/beauty-buys\/makeup\/high-quality-make-brands-dont-test-animals-126731.html\">animal rights bandwagon<\/a> and boycott the use of fur for all future collections\u00a0as of Autumn\/ Winter 2016. Founder Giorgio Armani, 81, said in a statement last week that he was <em>\"pleased to announce that the\u00a0<span class=\"highlight\" >Armani<\/span>\u00a0Group has made a firm commitment to abolish the use of animal fur in its collections,\"<\/em> and also that <em>\"technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals\"<\/em>.<\/p> <p>Joining well-established brands such as\u00a0Calvin Klein, Ralph Lauren, Hugo Boss and\u00a0Tommy Hilfiger, who have all embraced synthetic alternatives and shunned the use of animal fur, Armani\u00a0will be committing to this policy for its\u00a0Giorgio Armani, Armani Priv\u00e9, and Emporio Armani collections. Joh Vinding, chairman of the Fur Free Alliance, a group comprising of more than 40 animal protection organisations intent\u00a0on ending the fur trade, praised the\u00a0fur-free pledge\u00a0and expressed that\u00a0<em>\"Mr.\u00a0<span class=\"highlight\" >Armani<\/span>\u00a0has been a trendsetter in the fashion world for decades and this latest announcement is proof that compassion and innovation are the future of fashion.\"<\/em><\/p> <p>This leaves us to wonder: With so many <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/serial-shopper\/go-vegan-10-eco-friendly-alternatives-leather-accessories-104345.html\">vegan options<\/a> and synthetic fibres available for commercial use, why would any designer <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/fashion-week\/paris\/fendi-fur-couture-2015-110340.html\">still\u00a0want to use fur<\/a>?<\/p> <p><em>Angela Goh<\/em><\/p> <p><em>Photo: Getty Images<\/em><\/p> <h2> <span>Read more:<\/span> <\/h2> <p><a href=\"http:\/\/www.mariefranceasia.com\/travel\/now-or-never\/faux-fur-the-future-in-africa-9869.html\">Is faux fur the future for African tribes?<\/a><\/p> <p><a href=\"http:\/\/www.mariefranceasia.com\/culture\/from-us-to-you\/mfa-insights\/op-ed-the-true-cost-of-the-commodification-of-fashion-147864.html\">Op-Ed: The True Cost of the Commodification of Fashion<\/a><\/p> ","protected":false},"excerpt":{"rendered":"<p>Without a doubt, animal cruelty in the name of fashion has always been a hotly contested debate.<\/p>\n","protected":false},"author":553,"featured_media":160204,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Animal rights activists are praising Giorgio Armani's decision to boycott fur from future collections.","_is_translated":false,"_source_post_url":"","is_displayed_in_hp":false,"displayed_in_hp_after_update":false,"is_thumb_featured":false,"template_without_diapo":"","enable_bloc_resume":false,"bloc_resume_post":[],"ctc_post":false,"footnotes":""},"categories":[16691],"tags":[1639495,1639496,17508,1639497,1639198],"class_list":["post-337302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-news-hk","tag-animal-rights-hk","tag-armani-hk","tag-fashion-2-hk","tag-fur-hk","tag-giorgio-armani-hk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Giorgio Armani: Italian luxury fashion house bans fur - Hong Kong<\/title>\n<meta name=\"description\" content=\"Animal rights activists are praising Giorgio Armani&#039;s decision to boycott fur from future collections.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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