{"id":337424,"date":"2016-03-10T17:59:50","date_gmt":"2016-03-10T09:59:50","guid":{"rendered":"https:\/\/www.mariefranceasia.com\/uncategorized-hk\/cocoa-swatches-a-beauty-app-to-show-how-make-up-really-looks-like-on-darker-skin-337424.html"},"modified":"2016-03-10T17:59:50","modified_gmt":"2016-03-10T09:59:50","slug":"cocoa-swatches-a-beauty-app-to-show-how-make-up-really-looks-like-on-darker-skin","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/beauty-hk\/whats-new-hk\/beauty-news-hk\/cocoa-swatches-a-beauty-app-to-show-how-make-up-really-looks-like-on-darker-skin-337424.html","title":{"rendered":"Cocoa Swatches: A beauty app to show how make-up really looks like on different skin tones"},"content":{"rendered":"<p><span style=\"display: block;\" class=\"wrap-img\" id=\"wrap-img-157078\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"thumbnailUrl\" class=\"size-medium wp-image-157078 img-responsive  aligncenter\" src=\"http:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2016\/03\/screen-shot-2016-03-10-at-4.33.25-pm.png\" alt=\"Screen Shot 2016-03-10 at 4.33.25 PM\" width=\"574\" height=\"504\" \/><\/span><\/p> <p>That\u2019s right, Instagram\u2019s the number one way for digital marketing in our age and era, and Amaka definitely caught it. Cocoa Swatches began as an <a href=\"http:\/\/www.mariefranceasia.com\/culture\/entertainment\/asian-scene\/5-inspiring-fitspo-you-should-follow-on-instagram-151750.htmlhttp:\/\/www.mariefranceasia.com\/culture\/entertainment\/asian-scene\/5-inspiring-fitspo-you-should-follow-on-instagram-151750.html\">Instagram<\/a> account (@cocoaswatches), which has 30.2k followers now (press time).<\/p> <p>After graduating from a Communications degree from Columbia University, Ofunne Amaka\u00a0decided to use her educational background to create something useful. \"<em>I have a tech background and have done <a href=\"http:\/\/www.mariefranceasia.com\/beauty\/whats-new\/microneedle-patches-nus-researchers-invent-painless-way-deliver-collagen-63202.html\">extensive research<\/a> on the beauty industry, so I felt like an app was a best way to accomplish this goal.\u00a0<\/em><em>People use their phones and tablets more than they use their computers these days<\/em><em>, so it only made sense that the solution would somehow be optimized for mobile platforms.<\/em>\"<\/p> <p>Good going, Amaka!<\/p> <p>Well, they said the only way to solve a problem is knowing the roots and Amaka does know the beauty industry\u2019s issue by heart: that is fixing the industry\u2019s exclusionary issues for women with colour.<\/p> <p>Addressing a very valid issue may be the next best thing we could do to achieve equality. Though Amaka doesn\u2019t create make-up, she knows her purpose, \u201c<em>I believe my role is to help amplify these brands and products that support underrepresented <a href=\"http:\/\/www.mariefranceasia.com\/beauty\/beauty-buys\/makeup\/asian-edition-7-red-lipsticks-oriental-skin-tones-149000.html\">skin tones<\/a>. I also want to support the great number of content creators with these underrepresented skin tones who are creating amazing videos, and tutorials and photographs. I hope to work with more brands to expand the Cocoa Swatches directory and create more original content showcasing a variety of complexions.\"<\/em><\/p> <p><em>The Cocoa Swatches app is available for download at <a href=\"https:\/\/itunes.apple.com\/sg\/genre\/ios\/id36?mt=8\">App Store<\/a> and <a href=\"https:\/\/play.google.com\/store?hl=en\">Google Play<\/a>.<\/em><\/p> <p><em>Sharon Salim<\/em><\/p> <p><em>\u00a0<\/em><em>Photos: @cocoaswatches<\/em><\/p> ","protected":false},"excerpt":{"rendered":"<p>When 26 year-old Ofunne Amaka decided to bring her A-game\u2014by creating a revolutionary app to allow darker skin women to see swatches of various products, including red lipstick.<\/p>\n","protected":false},"author":543,"featured_media":157064,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"","_is_translated":false,"_source_post_url":"","is_displayed_in_hp":false,"displayed_in_hp_after_update":false,"is_thumb_featured":false,"template_without_diapo":"","enable_bloc_resume":false,"bloc_resume_post":[],"ctc_post":false,"footnotes":""},"categories":[16333],"tags":[1636359,1639575,1639658,1639659,1636476,1639660,1639661,1635159,1639662,1638479,1639663,19865,1639614,1635981,1639664,1639665],"class_list":["post-337424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-news-hk","tag-app-hk","tag-beauty-news-hk","tag-colour-swatches-hk","tag-communications-hk","tag-education-hk","tag-entrepreneur-hk","tag-good-news-hk","tag-lipstick-hk","tag-mac-cosmetics-hk","tag-make-up-hk","tag-new-app-hk","tag-products-hk","tag-revolutionary-hk","tag-technology-hk","tag-university-hk","tag-women-with-colour-hk"],"yoast_head":"<!-- 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