{"id":338396,"date":"2015-11-03T17:05:52","date_gmt":"2015-11-03T09:05:52","guid":{"rendered":"https:\/\/www.mariefranceasia.com\/uncategorized-hk\/making-band-luxury-brand-assembles-girls-present-wave-bag-338396.html"},"modified":"2019-05-03T14:35:52","modified_gmt":"2019-05-03T06:35:52","slug":"making-band-luxury-brand-assembles-girls-present-wave-bag","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/fashion-hk\/latest-news-hk\/fashion-news-hk\/making-band-luxury-brand-assembles-girls-present-wave-bag-338396.html","title":{"rendered":"Making the Band: Tod's assembles 15 It girls to present Wave Bag"},"content":{"rendered":"  <p>An eclectic mix of individuals have banded together to strut their stuff and reimagine the Tod\u2019s \u201cWave Attitude\u201d in the brand\u2019s new campaign for their sophisticated yet edgy <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/serial-shopper\/hot-stuff\/work-tods-functional-sophisticated-wave-bag-120931.html\">Wave Bag.<\/a><\/p> <p>The eccentric posse comprises of 15 strong personalities, from <a href=\"http:\/\/www.mariefranceasia.com\/beauty\/get-the-look\/celeb-inspiration\/makeup-maestros-13-celebrity-makeup-artists-follow-instagram-125917.html\">artists<\/a>, musicians, models and even rock daughters. Famous names include Lizzy Jagger, Chelsea Tyler, Mae Lapres, and twins Giulia and Camilla Venturini.\u00a0Some of them like the Venturini sisters have appeared on the runway for Tod\u2019s during the SS16 season.<\/p> <p>Tod\u2019s chosen ones appear in a black and white short film, <em>Tod\u2019s Band,<\/em> claiming and adapting the Wave Bag into their own distinctive style. The<a href=\"http:\/\/www.mariefranceasia.com\/culture\/entertainment\/tv-and-movies\/film-fatales-10-movies-made-women-137397.html\"> film<\/a> highlights the mass appeal of the bag without losing its sense of Italian style. <em>Tod\u2019s Band<\/em> was teased on the brand\u2019s official Instagram five weeks ago through snippets of the black and white video.<\/p> <p>Apart from the 45-second film, individual interviews of the models are available to view on Instagram, where the women get personal about their style, their alternate careers and romantic deal-breakers.<\/p> <p>If the unique look of the Wave Bag wasn\u2019t enough to catch your eye, this video along with its interesting subjects, will make you covet it.<\/p>  <p><em>Amanda Lim<\/em><\/p> <h2> <span>Watch the video:<\/span> <\/h2> <video width=\"100%\" height=\"360px\" controls id=\"player_57cc8896abf860a1a0f64e36b816e5f7\" preload=\"auto\" class=\"video-js vjs-default-skin vjs-big-play-centered\" style=\"display:block; text-align: center; margin-bottom: 4px;\" poster=\"https:\/\/img.youtube.com\/vi\/lzOe1J8pZB8\/maxresdefault.jpg\"><\/video>\n\t\t\t<script>\n\t\t\t\tsetup_57cc8896abf860a1a0f64e36b816e5f7 = {\n\t\t\t\t\ttechOrder: [\"youtube\",\"html5\",\"flash\"],\n\t\t\tplaysinline:true,\n\t\t\tytcontrols:1,\n\t\t\t\t\tsrc : \"https:\/\/www.youtube.com\/watch?v=lzOe1J8pZB8\",\n\t\t\t\t\theight: \"360px\",\n\t\t\t\t\twidth: \"100%\",\n\t\t\t\t\tmuted: false,\n\t\t\t\t\tlanguage:\"fr\",\n\t\t\t\t\tautoplay: true,\n\t\t\t\t\tloop:false,\n\t\t\t\t\tother_videos: false,\n\t\t\t\t\tautoloop:false,\n\t\t\t\t\tplaylist:false,\n\t\t\thide_play_icon:false,\n\t\t\t\t};\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tjQuery(document).ready(function(){ \n\t\t\t\t\t\tvar id_pub = false ;\n\t\t\t\t\t\tif(window.confing_tag_video_mobile){\n\t\t\t\t\t\t\tid_pub = confing_tag_video_mobile(id_pub)\n\t\t\t\t\t\t}\n\t\t\t\t\t\tshow_videojs(\"player_57cc8896abf860a1a0f64e36b816e5f7\",setup_57cc8896abf860a1a0f64e36b816e5f7,\"https:\/\/www.mariefranceasia.com\/wp-content\/themes\/reworldmedia\",id_pub,\"youtube\", {\"youtube_id\":\"lzOe1J8pZB8\",\"mediaid\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=lzOe1J8pZB8\",\"is_pub\":\"no\",\"0\":\"no_top_page='yes\\u2019\",\"other_videos\":\"false\",\"force_play_type\":\"false\",\"right_video\":false});\t\n\t\t\t\t\t});<\/script> <h2> <span>Read More:<\/span> <\/h2> <p><a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/new-campaigns\/dizzying-splendour-cos-debuts-new-fashion-film-collaboration-lernert-sander-135445.html\">Dizzying Splendour: COS debuts new fashion film collaboration with Lernert &amp; Sander<\/a><\/p> <p><a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/new-campaigns\/michelle-williams-brings-glamour-gritty-road-trips-louis-vuitton-134885.html\">The Spirit of Travel: Michelle Williams goes on a road trip with Louis Vuitton<\/a><\/p> <p><a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/fashion-news\/chanel-mademoiselle-prive-129502.html\">Teaser: Karl Lagerfeld photographs Kristen Stewart in Mademoiselle Chanel\u2019s apartment<\/a><\/p> ","protected":false},"excerpt":{"rendered":"<p>From Lizzy Jagger to Chelsea Tyler and Mae Lapres, the luxury brand bands together different names to showcase the varying personalities of their latest bag.<\/p>\n","protected":false},"author":506,"featured_media":138453,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"The eclectic band of rule breakers show that the Wave Bag is for 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