{"id":338424,"date":"2015-10-30T19:25:53","date_gmt":"2015-10-30T11:25:53","guid":{"rendered":"https:\/\/www.mariefranceasia.com\/uncategorized-hk\/mporium-new-multi-label-boutique-dedicated-putting-asian-brands-map-338424.html"},"modified":"2019-05-03T14:39:40","modified_gmt":"2019-05-03T06:39:40","slug":"mporium-new-multi-label-boutique-dedicated-putting-asian-brands-map","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/mporium-new-multi-label-boutique-dedicated-putting-asian-brands-map-338424.html","title":{"rendered":"MPORIUM: The new multi-label boutique that puts Asian brands on the map"},"content":{"rendered":" <p>With close to 5,000 square feet of store space in refreshed Suntec City, MPORIUM carries over 35 brands \u2013 all of which are Asian.<\/p> <p>Newly opened on 29 October, the multi-label<a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/fashion-news\/delvaux-launched-first-standalone-boutique-127264.html\"> boutique <\/a>is Singapore\u2019s first ever store that only stocks Asian labels. The store carries both men and women\u2019s fashion as well as a carefully curated range of lifestyle products.<\/p> <p>MPORIUM features the most highly-regarded <a href=\"http:\/\/www.mariefranceasia.com\/culture\/entertainment\/asian-scene\/star-power-asian-celebrities-talented-inspiring-134759.html\">Asian<\/a> designers in the industry today, all which were personally handpicked by the store\u2019s artistic director.<\/p> <p>From modern interpretation of<a href=\"http:\/\/www.mariefranceasia.com\/travel\/destination-accomplished\/cirebon-west-java-the-hunt-for-colourful-batik-8616.html\"> batik<\/a> prints to ultra-sleek modern urban looks, the store boasts an eclectic inventory. The boutique\u2019s collection of Asian fashion brands include nine Singaporean brands such as In Good Company and Q Menswear. Brands from the region include FERN and D-anditode.<\/p> <p><em>\u201cAsian designers have come into their own over these past few years,\u201d <\/em>said Jennifer Yii, CEO of QiShop, MPORIUM\u2019s parent company, <em>\u201cThe quality and the design have tremendously improved, and the works of the designers are more creative than what we\u2019ve seen ten years ago.\u201d <\/em><\/p> <p>Ms Yii adds that the concept-store not only wishes to be a platform for the established, but also new and budding designers.<\/p> <p><em>Amanda Lim<\/em><\/p> <h2> <span>Read More:<\/span> <\/h2> <p><a href=\"http:\/\/www.mariefranceasia.com\/fashion\/asia-style\/singapore-designers\/homegrown-honour-kapok-celebrates-singaporean-labels-this-august-117162.html\">Homegrown Honour: Kapok celebrates Singaporean labels this August<\/a><\/p> <p><a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/fashion-news\/raf-simons-bids-farewell-dior-136018.html\">End of a Chapter: Raf Simons bids farewell to Dior<\/a><\/p> ","protected":false},"excerpt":{"rendered":"<p>Suntec City welcomes Singapore\u2019s first and only Asian label dominated fashion store.<\/p>\n","protected":false},"author":506,"featured_media":137337,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Singapore\u2019s first and only Asian label dominated boutique is unveiled at Suntec 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