{"id":338982,"date":"2015-09-23T16:55:01","date_gmt":"2015-09-23T08:55:01","guid":{"rendered":"https:\/\/www.mariefranceasia.com\/uncategorized-hk\/david-beckham-kevin-hart-hms-new-campaign-338982.html"},"modified":"2019-05-03T15:59:44","modified_gmt":"2019-05-03T07:59:44","slug":"david-beckham-kevin-hart-hms-new-campaign","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/david-beckham-kevin-hart-hms-new-campaign-338982.html","title":{"rendered":"Modern Essentials: David Beckham and Kevin Hart for H&amp;M's new campaign"},"content":{"rendered":"<div id=\"yui_3_16_0_1_1442973045321_4816\" dir=\"ltr\">    <p>David Beckham, one of the world's most loved football icons, and Kevin Hart, one of the world's most hilarious comedians, have paired up for a new H&amp;M campaign. Could we have asked for anything more perfect?<\/p> <p>In the campaign, for the new <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/style-icon-david-beckham-curates-new-clothing-line-hm-66545.html\" target=\"_blank\" rel=\"noopener noreferrer\">Modern Essentials selected by David Beckham<\/a> Autumn 2015 Collection, Hart plays a method actor preparing to act like Beckham.\u00a0<em>\u201cKevin Hart is one of the funniest, smartest guys around. I love to do the unexpected for my\u00a0H&amp;Mcampaigns, and I don\u2019t think anyone thought I\u2019d do comedy. I hope everyone enjoys watching it as much as I did making it,\u201d<\/em> says David Beckham.<\/p> <p><em>\u201cTo be able to make fun of a global icon like David Beckham is a comedian\u2019s dream. I love fashion as much as I love sports, which is why I was so excited to star in David\u2019s new\u00a0H&amp;M\u00a0campaign,<\/em>\u201d says Kevin Hart.<\/p> <p>As part of their\u00a0long-term relationship with David,\u00a0<a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/isabel-marant-for-hm-first-look-at-the-full-collection-3675.html\" target=\"_blank\" rel=\"noopener noreferrer\">H&amp;M<\/a>\u00a0launched Modern Essentials selected by David Beckham this year.\u00a0It\u2019s David's personal\u00a0pick of the must-haves a man needs in their wardrobe each season, and this new <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/new-campaigns\/jeanne-damas-revealed-as-the-new-face-of-roger-vivier-aw15-117557.html\">AW15<\/a> Collection will be\u00a0available in all\u00a0H&amp;M\u00a0stores that sell menswear from 1 October.<\/p> <p>All we know is that we are very excited to see the campaign, as well as David's picks for this season, that features some chic and snug-looking sweatshirts and simple but elegantly masculine coats. Keep a lookout, boys.<\/p> <div dir=\"ltr\"> <p><em>The video will debut on their official website\u00a0on 28 September, and in cinemas and on TV on 30 September, and it will be a print and billboard campaign.<\/em><\/p> <div dir=\"ltr\"> <p><em>Bernice Ng<\/em><\/p> <h2> <span>Watch the video:<\/span> <\/h2> <video width=\"100%\" height=\"360px\" controls id=\"player_3abb5af1ea0c99951f1cc439eae34285\" preload=\"auto\" class=\"video-js vjs-default-skin vjs-big-play-centered\" style=\"display:block; text-align: center; margin-bottom: 4px;\" poster=\"https:\/\/img.youtube.com\/vi\/4bAVPWf5t94\/maxresdefault.jpg\"><\/video>\n\t\t\t<script>\n\t\t\t\tsetup_3abb5af1ea0c99951f1cc439eae34285 = {\n\t\t\t\t\ttechOrder: [\"youtube\",\"html5\",\"flash\"],\n\t\t\tplaysinline:true,\n\t\t\tytcontrols:1,\n\t\t\t\t\tsrc : \"https:\/\/www.youtube.com\/watch?v=4bAVPWf5t94\",\n\t\t\t\t\theight: \"360px\",\n\t\t\t\t\twidth: \"100%\",\n\t\t\t\t\tmuted: false,\n\t\t\t\t\tlanguage:\"fr\",\n\t\t\t\t\tautoplay: true,\n\t\t\t\t\tloop:false,\n\t\t\t\t\tother_videos: false,\n\t\t\t\t\tautoloop:false,\n\t\t\t\t\tplaylist:false,\n\t\t\thide_play_icon:false,\n\t\t\t\t};\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tjQuery(document).ready(function(){ \n\t\t\t\t\t\tvar id_pub = false ;\n\t\t\t\t\t\tif(window.confing_tag_video_mobile){\n\t\t\t\t\t\t\tid_pub = confing_tag_video_mobile(id_pub)\n\t\t\t\t\t\t}\n\t\t\t\t\t\tshow_videojs(\"player_3abb5af1ea0c99951f1cc439eae34285\",setup_3abb5af1ea0c99951f1cc439eae34285,\"https:\/\/www.mariefranceasia.com\/wp-content\/themes\/reworldmedia\",id_pub,\"youtube\", {\"youtube_id\":\"4bAVPWf5t94\",\"mediaid\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=4bAVPWf5t94\",\"is_pub\":\"no\",\"0\":\"no_top_page='yes\\u2019\",\"other_videos\":\"false\",\"force_play_type\":\"false\",\"right_video\":false});\t\n\t\t\t\t\t});<\/script> <h2> <span>Read More:<\/span> <\/h2> <p><a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/style-icon-david-beckham-curates-new-clothing-line-hm-66545.html\" target=\"_blank\" rel=\"noopener noreferrer\">Modern Essentials: David Beckham curates new clothing line for H&amp;M<\/a><\/p> <p><a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/david-beckham-flaunts-abs-hm-yet-30574.html\" target=\"_blank\" rel=\"noopener noreferrer\">David Beckham flaunts his abs for H&amp;M<\/a><\/p> <p><a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/isabel-marant-for-hm-first-look-at-the-full-collection-3675.html\" target=\"_blank\" rel=\"noopener noreferrer\">Isabel Marant for H&amp;M: first look at the full collection<\/a><\/p>  <\/div> <\/div> <\/div> ","protected":false},"excerpt":{"rendered":"<p>David Beckham and Kevin Hart - two names rarely heard together, but this campaign will prove that it's the best thing that could have ever happened.<\/p>\n","protected":false},"author":502,"featured_media":127193,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"The latest news: David Beckham and Kevin Hart team up for H&M's latest campaign for Modern Essentials AW 15. 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