{"id":339241,"date":"2015-09-07T17:16:30","date_gmt":"2015-09-07T09:16:30","guid":{"rendered":"https:\/\/www.mariefranceasia.com\/uncategorized-hk\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html"},"modified":"2019-05-03T16:36:30","modified_gmt":"2019-05-03T08:36:30","slug":"news-flash-singapore-next-stop-cult-beauty-brand-byredo","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html","title":{"rendered":"Swedish Beauty: Byredo set to arrive in Singapore this year"},"content":{"rendered":" <p>It is time to add another cult member into\u00a0Escentials' growing tree of contemporary\u00a0beauty brands from around the world. This time the new spot\u00a0belongs to\u00a0cult<a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/swede-sense-cos-autumn-winter-2015-collection-98787.html\"> Swedish<\/a>\u00a0fragrance house, <strong>Byredo<\/strong>. This\u00a0Stockholm-based brand\u00a0was created in 2006\u00a0and features a range of products from\u00a0unisex cult perfumes to body care, home fragrances and accessories.<\/p> <p>The creator, <strong>Ben Gorham<\/strong> has managed to upkeep the minimalist vibe in his products. This is credited to factors such as\u00a0ethnic influences from his\u00a0<a href=\"http:\/\/www.mariefranceasia.com\/wedding-special\/jewellery\/indian-weddings-where-to-get-your-bridal-jewellery-in-singapore-108553.html\">Indian<\/a> background blended with a clean Scandinavian aesthetic and not forgetting \u00a0strong ties to art, lifestyle and the creative industry. It's no wonder then why people are drawn to the aesthetics of his products even after 9 years.<\/p> <p>Asia is the next stop for Gorham and he is excited to be launching his brand at Escentials.\u00a0When quizzed about what he thought of \u00a0his products being made available in Singapore, he said <em>\"<a href=\"http:\/\/www.mariefranceasia.com\/food\/hot-spots\/recommended-spots\/savoury-goodness-10-places-satisfy-peranakan-food-craving-singapore-122732.html\">Singapore <\/a>was a natural choice because of the city\u2019s dynamic mix of consumers. Singaporeans are a well-travelled group and have a discerning taste towards fragrances.\"<\/em> We couldn't agree more.<\/p> <p>What is interesting about the range of fragrances though\u00a0is that every scent is based upon a memory, a colour, shape or even an emotion. Head over to the gallery up to read more about the backstory of the different fragrances and trust us you'll want to grab them all once they hit stores.<\/p> <p><em>Byredo fragrances, body and home products will be available at Escentials Paragon and Escentials TANGS at Tangs Plaza in November 2015.<\/em><\/p> <p><em>Perin Sidhu<\/em><\/p> <p><em>Photos: Byredo<\/em><\/p>      ","protected":false},"excerpt":{"rendered":"<p>The next stop for cult beauty brand Byredo is Singapore and we could not be more excited to get our hands on this luxurious fragrance line. <\/p>\n","protected":false},"author":496,"featured_media":123396,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Escentials brings cult beauty brand Byredo to Singapore","_is_translated":false,"_source_post_url":"","is_displayed_in_hp":false,"displayed_in_hp_after_update":false,"is_thumb_featured":false,"template_without_diapo":"","enable_bloc_resume":false,"bloc_resume_post":[],"ctc_post":false,"footnotes":""},"categories":[16864,9791,16358],"tags":[27,9449,9447,9448,34,1634255,4822,28],"class_list":["post-339241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-galerie-hk","category-galerie","category-products-and-campaigns-hk","tag-asia","tag-ben-gorham","tag-byredo","tag-escentials","tag-fragrance","tag-has_diapo","tag-launch","tag-singapore"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cult beauty brand Byredo comes to Singapore - Hong Kong<\/title>\n<meta name=\"description\" content=\"Escentials brings cult beauty brand Byredo to Singapore\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cult beauty brand Byredo comes to Singapore\" \/>\n<meta property=\"og:description\" content=\"Escentials brings cult beauty brand Byredo to Singapore\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html\" \/>\n<meta property=\"og:site_name\" content=\"Marie France Asia, women&#039;s magazine\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-07T09:16:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-03T08:36:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2015\/09\/1507991_10152521809942285_8017139547676291653_n.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"767\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Perin Sidhu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mariefranceasia\" \/>\n<meta name=\"twitter:site\" content=\"@mariefranceasia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Perin Sidhu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html\"},\"author\":{\"name\":\"Perin Sidhu\",\"@id\":\"http:\/\/www.mariefranceasia.com\/#\/schema\/person\/34b17c4757a959202a152e8efe6dccf3\"},\"headline\":\"Swedish Beauty: Byredo set to arrive in Singapore this year\",\"datePublished\":\"2015-09-07T09:16:30+00:00\",\"dateModified\":\"2019-05-03T08:36:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html\"},\"wordCount\":279,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2015\/09\/1507991_10152521809942285_8017139547676291653_n.jpg\",\"keywords\":[\"Asia\",\"Ben Gorham\",\"Byredo\",\"escentials\",\"fragrance\",\"has_diapo\",\"launch\",\"Singapore\"],\"articleSection\":[\"Galerie\",\"Galerie\",\"Products and campaigns\"],\"inLanguage\":\"en-HK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html\",\"url\":\"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html\",\"name\":\"Cult beauty brand Byredo comes to Singapore\",\"isPartOf\":{\"@id\":\"http:\/\/www.mariefranceasia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2015\/09\/1507991_10152521809942285_8017139547676291653_n.jpg\",\"datePublished\":\"2015-09-07T09:16:30+00:00\",\"dateModified\":\"2019-05-03T08:36:30+00:00\",\"author\":{\"@id\":\"http:\/\/www.mariefranceasia.com\/#\/schema\/person\/34b17c4757a959202a152e8efe6dccf3\"},\"description\":\"Escentials brings cult beauty brand Byredo to Singapore\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html#breadcrumb\"},\"inLanguage\":\"en-HK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-HK\",\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html#primaryimage\",\"url\":\"https:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2015\/09\/1507991_10152521809942285_8017139547676291653_n.jpg\",\"contentUrl\":\"https:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2015\/09\/1507991_10152521809942285_8017139547676291653_n.jpg\",\"width\":960,\"height\":767},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/www.mariefranceasia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Swedish Beauty: Byredo set to arrive in Singapore this year\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.mariefranceasia.com\/#website\",\"url\":\"http:\/\/www.mariefranceasia.com\/\",\"name\":\"Marie France Asia, women&#039;s magazine\",\"description\":\"Marie France Asia: fashion, health, beauty, love &amp; travel\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www.mariefranceasia.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-HK\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/www.mariefranceasia.com\/#\/schema\/person\/34b17c4757a959202a152e8efe6dccf3\",\"name\":\"Perin Sidhu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-HK\",\"@id\":\"http:\/\/www.mariefranceasia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/35efc2d98be47b3fcff31976f20a5a33021346b2f0459fb1c6bea5135c7e8588?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/35efc2d98be47b3fcff31976f20a5a33021346b2f0459fb1c6bea5135c7e8588?s=96&d=mm&r=g\",\"caption\":\"Perin Sidhu\"},\"sameAs\":[\"https:\/\/instagram.com\/littlemissconfessions\/\"],\"url\":\"https:\/\/www.mariefranceasia.com\/hk\/author\/perin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cult beauty brand Byredo comes to Singapore - Hong Kong","description":"Escentials brings cult beauty brand Byredo to Singapore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Cult beauty brand Byredo comes to Singapore","og_description":"Escentials brings cult beauty brand Byredo to Singapore","og_url":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html","og_site_name":"Marie France Asia, women&#039;s magazine","article_published_time":"2015-09-07T09:16:30+00:00","article_modified_time":"2019-05-03T08:36:30+00:00","og_image":[{"width":960,"height":767,"url":"https:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2015\/09\/1507991_10152521809942285_8017139547676291653_n.jpg","type":"image\/jpeg"}],"author":"Perin Sidhu","twitter_card":"summary_large_image","twitter_creator":"@mariefranceasia","twitter_site":"@mariefranceasia","twitter_misc":{"Written by":"Perin Sidhu","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html#article","isPartOf":{"@id":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html"},"author":{"name":"Perin Sidhu","@id":"http:\/\/www.mariefranceasia.com\/#\/schema\/person\/34b17c4757a959202a152e8efe6dccf3"},"headline":"Swedish Beauty: Byredo set to arrive in Singapore this year","datePublished":"2015-09-07T09:16:30+00:00","dateModified":"2019-05-03T08:36:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html"},"wordCount":279,"commentCount":0,"image":{"@id":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html#primaryimage"},"thumbnailUrl":"https:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2015\/09\/1507991_10152521809942285_8017139547676291653_n.jpg","keywords":["Asia","Ben Gorham","Byredo","escentials","fragrance","has_diapo","launch","Singapore"],"articleSection":["Galerie","Galerie","Products and campaigns"],"inLanguage":"en-HK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html","url":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html","name":"Cult beauty brand Byredo comes to Singapore","isPartOf":{"@id":"http:\/\/www.mariefranceasia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html#primaryimage"},"image":{"@id":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html#primaryimage"},"thumbnailUrl":"https:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2015\/09\/1507991_10152521809942285_8017139547676291653_n.jpg","datePublished":"2015-09-07T09:16:30+00:00","dateModified":"2019-05-03T08:36:30+00:00","author":{"@id":"http:\/\/www.mariefranceasia.com\/#\/schema\/person\/34b17c4757a959202a152e8efe6dccf3"},"description":"Escentials brings cult beauty brand Byredo to Singapore","breadcrumb":{"@id":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html#breadcrumb"},"inLanguage":"en-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html"]}]},{"@type":"ImageObject","inLanguage":"en-HK","@id":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html#primaryimage","url":"https:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2015\/09\/1507991_10152521809942285_8017139547676291653_n.jpg","contentUrl":"https:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2015\/09\/1507991_10152521809942285_8017139547676291653_n.jpg","width":960,"height":767},{"@type":"BreadcrumbList","@id":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/news-flash-singapore-next-stop-cult-beauty-brand-byredo-339241.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/www.mariefranceasia.com\/"},{"@type":"ListItem","position":2,"name":"Swedish Beauty: Byredo set to arrive in Singapore this year"}]},{"@type":"WebSite","@id":"http:\/\/www.mariefranceasia.com\/#website","url":"http:\/\/www.mariefranceasia.com\/","name":"Marie France Asia, women&#039;s magazine","description":"Marie France Asia: fashion, health, beauty, love &amp; travel","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.mariefranceasia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-HK"},{"@type":"Person","@id":"http:\/\/www.mariefranceasia.com\/#\/schema\/person\/34b17c4757a959202a152e8efe6dccf3","name":"Perin Sidhu","image":{"@type":"ImageObject","inLanguage":"en-HK","@id":"http:\/\/www.mariefranceasia.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/35efc2d98be47b3fcff31976f20a5a33021346b2f0459fb1c6bea5135c7e8588?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/35efc2d98be47b3fcff31976f20a5a33021346b2f0459fb1c6bea5135c7e8588?s=96&d=mm&r=g","caption":"Perin Sidhu"},"sameAs":["https:\/\/instagram.com\/littlemissconfessions\/"],"url":"https:\/\/www.mariefranceasia.com\/hk\/author\/perin"}]}},"categories_slugs":[{"16864":"galerie-hk"},{"9791":"galerie"},{"16358":"products-and-campaigns-hk"}],"author_name":"Perin Sidhu","featured_image":{"id":123396,"name":"1507991_10152521809942285_8017139547676291653_n","copyright":"","media":"https:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2015\/09\/1507991_10152521809942285_8017139547676291653_n.jpg","mime_type":"image\/jpeg"},"medias":null,"info_bloc_resume_post":"","_links":{"self":[{"href":"https:\/\/www.mariefranceasia.com\/hk\/wp-json\/wp\/v2\/posts\/339241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mariefranceasia.com\/hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mariefranceasia.com\/hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mariefranceasia.com\/hk\/wp-json\/wp\/v2\/users\/496"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mariefranceasia.com\/hk\/wp-json\/wp\/v2\/comments?post=339241"}],"version-history":[{"count":0,"href":"https:\/\/www.mariefranceasia.com\/hk\/wp-json\/wp\/v2\/posts\/339241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mariefranceasia.com\/hk\/wp-json\/wp\/v2\/media\/123396"}],"wp:attachment":[{"href":"https:\/\/www.mariefranceasia.com\/hk\/wp-json\/wp\/v2\/media?parent=339241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mariefranceasia.com\/hk\/wp-json\/wp\/v2\/categories?post=339241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mariefranceasia.com\/hk\/wp-json\/wp\/v2\/tags?post=339241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}