{"id":339383,"date":"2015-06-11T13:44:48","date_gmt":"2015-06-11T05:44:48","guid":{"rendered":"https:\/\/www.mariefranceasia.com\/uncategorized-hk\/chanel-launches-campaign-chance-eau-vive-339383.html"},"modified":"2019-05-03T17:14:05","modified_gmt":"2019-05-03T09:14:05","slug":"chanel-launches-campaign-chance-eau-vive","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/chanel-launches-campaign-chance-eau-vive-339383.html","title":{"rendered":"Chance Eau Vive: Chanel launches campaign for its latest fragrance"},"content":{"rendered":" <p>Be it a little black dress or Breton top, the classic and iconic\u00a0<a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/chanel-reveals-new-n5-film-featuring-gisele-bundchen-48569.html\">Chanel N\u00b05<\/a> can help you rock your outfit with just the right hint\u00a0of poise and elegance. But if you're looking for something a touch more playful for a girls-night-out, you'll be pleased to know that Chanel has just unveiled the\u00a0campaign for a\u00a0new\u00a0<a href=\"http:\/\/www.mariefranceasia.com\/beauty\/whats-new\/sensual-score-chanel-adds-chance-eau-vive-to-its-lineup-90147.html\">Chance Eau Vive<\/a>, soon to be the\u00a0latest addition to its refreshing\u00a0CHANCE fragrance\u00a0collection.<\/p> <p>Opening\u00a0with a touch\u00a0of grapefruit underlain by a hint of citrusy blood-orange, the scent\u00a0is\u00a0completed\u00a0by the gentle fragrance of jasmine and white musk that soon follows. Crafted by Olivier Polge, this new zesty and floral fragrance\u00a0strikes the right\u00a0balance between femininity and elegance, providing the perfect invigorating finishing touch for a lighter and more <a href=\"http:\/\/www.mariefranceasia.com\/beauty\/get-the-look\/chanel-beauty-beauty-looks-paris-fashion-week-2015-81156.html\">vibrant\u00a0<\/a>feel.<\/p> <p>In the newly-released campaign shot by the legendary photographer and director Jean-Paul Goude, a young lady set in an imaginary bowling alley is hoping to score a strike, though it is a bottle of <a href=\"http:\/\/www.mariefranceasia.com\/beauty\/whats-new\/chanel-beauty-collection-mediterranee-summer-2015-95858.html\">Chanel <\/a>Eau Vive she uses, rather than your run-of-the-mill bowling ball. She is soon joined by three other ladies equally determined to pitch a strong shot. All took a chance at the goal, and the girls eventually left as friends.<\/p> <p>Creativity, dynamism, and strength - these are all elements Goude's bold and innovative campaign seeks to celebrate. A chance is all it needs.<\/p> <p><em>Yijie Zhang<\/em><\/p> <h2> <span>Watch the video:<\/span> <\/h2> <video width=\"100%\" height=\"360px\" controls id=\"player_c79c9e724d9a3bf34413800a263618ca\" preload=\"auto\" class=\"video-js vjs-default-skin vjs-big-play-centered\" style=\"display:block; text-align: center; margin-bottom: 4px;\" poster=\"https:\/\/img.youtube.com\/vi\/zhdZcBsa-dk\/maxresdefault.jpg\"><\/video>\n\t\t\t<script>\n\t\t\t\tsetup_c79c9e724d9a3bf34413800a263618ca = {\n\t\t\t\t\ttechOrder: [\"youtube\",\"html5\",\"flash\"],\n\t\t\tplaysinline:true,\n\t\t\tytcontrols:1,\n\t\t\t\t\tsrc : \"https:\/\/youtu.be\/zhdZcBsa-dk\",\n\t\t\t\t\theight: \"360px\",\n\t\t\t\t\twidth: \"100%\",\n\t\t\t\t\tmuted: false,\n\t\t\t\t\tlanguage:\"fr\",\n\t\t\t\t\tautoplay: true,\n\t\t\t\t\tloop:false,\n\t\t\t\t\tother_videos: false,\n\t\t\t\t\tautoloop:false,\n\t\t\t\t\tplaylist:false,\n\t\t\thide_play_icon:false,\n\t\t\t\t};\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tjQuery(document).ready(function(){ \n\t\t\t\t\t\tvar id_pub = {\"prerollZoneId\":9793,\"midrollZoneId\":-1,\"postrollZoneId\":-1,\"midrollInterval\":-1,\"midrollDelay\":-1} ;\n\t\t\t\t\t\tif(window.confing_tag_video_mobile){\n\t\t\t\t\t\t\tid_pub = confing_tag_video_mobile(id_pub)\n\t\t\t\t\t\t}\n\t\t\t\t\t\tshow_videojs(\"player_c79c9e724d9a3bf34413800a263618ca\",setup_c79c9e724d9a3bf34413800a263618ca,\"https:\/\/www.mariefranceasia.com\/wp-content\/themes\/reworldmedia\",id_pub,\"youtube\", {\"youtube_id\":\"zhdZcBsa-dk\",\"mediaid\":\"https:\\\/\\\/youtu.be\\\/zhdZcBsa-dk\",\"0\":\"no_top_page='yes\\u2019\",\"other_videos\":\"false\",\"force_play_type\":\"false\",\"right_video\":false});\t\n\t\t\t\t\t});<\/script> <p><em>Photos: Chanel<\/em><\/p> ","protected":false},"excerpt":{"rendered":"<p>Photography legend Jean-Paul Goude directs the playful campaign of Chanel's latest CHANCE fragrance. Watch the creative video here.<\/p>\n","protected":false},"author":65,"featured_media":102759,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Photography legend Jean-Paul Goude creates the campaign of Chanel's latest CHANCE fragrance, Chance Eau Vive. 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