{"id":340567,"date":"2015-07-16T12:06:58","date_gmt":"2015-07-16T04:06:58","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/sam-smith-announced-as-the-new-face-for-balenciaga-340567.html"},"modified":"2015-07-16T12:06:58","modified_gmt":"2015-07-16T04:06:58","slug":"sam-smith-announced-as-the-new-face-for-balenciaga","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/fashion-hk\/latest-news-hk\/new-collections-hk\/sam-smith-announced-as-the-new-face-for-balenciaga-340567.html","title":{"rendered":"Sam Smith announced as the new face of Balenciaga"},"content":{"rendered":"

\"Screen<\/span><\/a><\/p>

There is inexplicable love for the vocals of this man and now he's taking is charming\u00a0personality to the fashion side of things. That too by teaming up with luxury brand, Balenciaga<\/a>, in what is still a fairly hush hush collaboration.\u00a0Other than knowing it'll be a creative partnership\u00a0for the brand's upcoming Fall 2015 menswear collection, for which Smith will also be the face of the campaign, the nitty gritties are\u00a0still up in the air.<\/p>

Taking to Instagram<\/a> (as always) to reveal his involvement, the Grammy award<\/a>-winning singer posted a video that was masked in dark shadows but did enough to show how incredibly suave he looked. Directed by Josh Olins<\/strong>, the video that's shot in a mysterious looking dungeon of sorts basically serves as the brilliant teaser to rile up his legions of fans.<\/p>

So if his music has managed to make you weak in the knees, we bet the campaign would do a perfectly fine job as well. And judging by the whirlwind of a year that the British crooner has been in - bagging 4 Grammys, undergoing a weight loss transformation and a vocal cord surgery, which left him temporarily unable to speak - it appears the year is definitely looking brighter up ahead.<\/p>

Tarandip Kaur<\/em><\/p>

Watch the video:<\/span> <\/h2>