{"id":340971,"date":"2015-06-22T14:51:04","date_gmt":"2015-06-22T06:51:04","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/gwyneth-paltrow-launch-organic-makeup-line-juice-beauty-340971.html"},"modified":"2015-06-22T14:51:04","modified_gmt":"2015-06-22T06:51:04","slug":"gwyneth-paltrow-launch-organic-makeup-line-juice-beauty","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/beauty-hk\/whats-new-hk\/gwyneth-paltrow-launch-organic-makeup-line-juice-beauty-340971.html","title":{"rendered":"Gwyneth Paltrow to launch organic makeup line with Juice Beauty"},"content":{"rendered":"<p><a href=\"http:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2014\/07\/GwynethPaltrowByAndreaRaffin2011.jpg\"><span style=\"display: block;\" class=\"wrap-img\" id=\"wrap-img-33804\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"thumbnailUrl\" class=\"aligncenter size-medium wp-image-33804 img-responsive \" src=\"http:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2014\/07\/GwynethPaltrowByAndreaRaffin2011-506x600.jpg\" alt=\"Gwyneth Paltrow\" width=\"506\" height=\"600\" \/><\/span><\/a><\/p> <p>Shortly after announcing her top-of-the-line organic takeout service\u00a0(miraculously involving cookies with no gluten, soy, dairy, nuts, or eggs), Gwyenth Paltrow is\u00a0back in the picture with a <strong>Juice Beauty<\/strong> collaboration to develop a new line of <a href=\"http:\/\/www.mariefranceasia.com\/health\/on-my-plate\/eating-organic-whats-in-it-for-you-8852.html\">organic makeup<\/a>.\u00a0Signing on as creative director, the actress and lifestyle guru is to oversee the package design and test products from the upcoming range, set to be launched in December.<\/p> <p>A long-time critic of\u00a0the\u00a0heavy metals found in\u00a0<a href=\"http:\/\/www.mariefranceasia.com\/beauty\/beauty-sos\/perfect-fool-proof-makeup-routine-105323.html\">cosmetics<\/a>, Paltrow\u00a0was\u00a0wowed by Juice's focus on clinically-approved organic skincare products after receiving their samples. Though\u00a0organic makeup has generally yet been unable\u00a0to achieve the same colour and long-lasting effect\u00a0as non-organic\u00a0ranges, Paltrow insists that Juice's upcoming line\u00a0will be able to work just as well - if not better.<\/p> <p>Seeing that\u00a0we're increasingly\u00a0concerned about what goes into <a href=\"http:\/\/www.mariefranceasia.com\/beauty\/beauty-sos\/break-a-sweat-tips-for-heat-proof-makeup-104394.html#post-104394\">our makeup<\/a>, the collaboration should be successful if the products\u00a0are as effective as\u00a0Paltrow claims. But then again, seeing the joyless\u00a0responses to her food line, maybe not. All we have to do is\u00a0wait and see for ourselves.<\/p> <p><em>For more information about Juice Beauty and their products, visit <a href=\"http:\/\/www.juicebeauty.com\/\">www.juicebeauty.com<\/a>.<\/em><\/p> <p><em>Yijie Zhang<\/em><\/p>  ","protected":false},"excerpt":{"rendered":"<p>Following an announcement to launch organic takeout services with her personal trainer, Gwyneth Paltrow is back to create an organic makeup line. <\/p>\n","protected":false},"author":476,"featured_media":33804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Following an announcement to launch organic takeout services with her personal trainer, Gwyneth Paltrow is back to create an organic makeup 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