{"id":341217,"date":"2015-05-03T10:10:58","date_gmt":"2015-05-03T02:10:58","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/pourquoi-jachete-des-produits-stereotypes-a-mes-enfants-341217.html"},"modified":"2015-05-03T10:10:58","modified_gmt":"2015-05-03T02:10:58","slug":"pourquoi-jachete-des-produits-stereotypes-a-mes-enfants","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/lifelove-hk\/decoding-hk\/pourquoi-jachete-des-produits-stereotypes-a-mes-enfants-341217.html","title":{"rendered":"Why do I buy stereotyped products for my children?"},"content":{"rendered":"

\"\"<\/span><\/a><\/strong><\/h2>

<\/span> <\/h2>

TOYS HAVE NO GENDER<\/span> <\/h2>

\u201cA baby doll<\/a> or a car is not reserved for a particular gender\u201d, observes the Sociologist Mona Zega\u00ef. Nevertheless, early conditioning by the parents who are influenced by marketing campaigns, strengthens the clich\u00e9d \u201cgirls\u201d and \u201cboys\u201d toys, clothes and accessories - from bikes to baking pans. The whole with a lot of children\u2019s photos in situation, with the eternal colour <\/a>codes (pink versus blue) and separate department (girl versus boy), even arguments like \u201cBe like your Mum\u201d in the toy stores (vacuum cleaner, toy tea set, dolls\u2026). In a world where one active person in two is a woman, \u201cthe social reality is suffocated by stereotypes\u201d, confirms Mona Zega\u00ef. Actually, we never see photos of little boys wearing a male nurse\u2019s costume. But, there are male nurses in our hospitals and a majority of women in faculties of medicine.<\/p>

SEXISM: DIVIDING TO SELL MORE<\/span> <\/h2>

\u201cEven if we think that equality has been on continuous progression since the 1960s, these stereotypes, which reappeared in the 1990s, are paradoxically stronger today\u201d, notes Astrid Leray of the cabinet Trezego. This regression is explained by the influence of marketing that segments consumers: dividing to sell more, by limiting the transmission of toys or unisex clothes within a family. The pink<\/a> bike of the eldest equipped with a shopping basket and a baby sling will be useless for the youngest son\u2026 The generalisation of licenses (Hello Kitty, Cars, etc.) on by-products strengthens this subdivision. \u201cA tendency more aggravated by the hyper sexualisation of the little girls\u201d, alerts the politician and author, Chantal Jouanno.<\/p>

TWEETS AGAINST CLICH\u00c9S<\/span> <\/h2>

The delegation for the Senate for women\u2019s rights offers, among 10 recommendations, a Charter of Best Practice and a system of \u201cred card\u201d or \u201cLemon award\u201d to incite manufacturers and stores to progress. Some of them are already making changes. The Belgium toy store La Grande R\u00e9cr\u00e9, for example, opts for mixed colour codes (orange, green and purple) for its kitchen and cooking play. Under pressure from consumers and associations as Mix-cit\u00e9 in France or Pinkstinks in the United Kingdom, others are evolving. Following the example of Tesco, first British retailing group obliged to apologise following some bad publicity: a customer tweeted a photo of her livid 7-year-old daughter pointing at a superhero alarm clock \u201cfor boys\u201d. Well, we know what we have to make.<\/p>

Isabelle Soing<\/em><\/p> ","protected":false},"excerpt":{"rendered":"

Housewives and princesses for girls, handiwork play and superheroes for boys\u2026 Is it conditioned reflexes or sexist marketing?<\/p>\n","protected":false},"author":173,"featured_media":89034,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Housewives and princesses for girls, handiwork play and superheroes for boys\u2026 Is it conditioned reflexes or sexist 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