{"id":342696,"date":"2015-01-20T13:36:13","date_gmt":"2015-01-20T05:36:13","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/gillette-x-tinder-prefer-well-groomed-men-facial-hair-342696.html"},"modified":"2019-05-04T04:19:04","modified_gmt":"2019-05-03T20:19:04","slug":"gillette-x-tinder-prefer-well-groomed-men-facial-hair","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/culture-hk\/entertainment-hk\/gillette-x-tinder-prefer-well-groomed-men-facial-hair-342696.html","title":{"rendered":"Gillette x Tinder: Do you prefer well-groomed men or those with facial hair?"},"content":{"rendered":"  <p>Last year or so, men with beards started gaining momentum as more once clean-shaven gentleman decided to embrace the\u00a0scruffy look. Coupled with the Movember trend where men kept their moustaches for the month of November, clearly brands like <strong>Gillette<\/strong> - revered for <a href=\"http:\/\/www.mariefranceasia.com\/beauty\/whats-new\/pure-shaving-culture-gentlemen-style-muhle-47021.html\">its shaving tools<\/a> - weren't too pleased. Hence, in a bid to prove a self-serving theory <a href=\"http:\/\/www.mariefranceasia.com\/health\/medical-news\/women-and-men-gain-weight-56593.html\">that women <\/a>don't prefer facial hair on their men, Gillette teamed up with popular dating <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/introducing-grabble-app-personal-fashion-finder-63627.html\">app,<\/a> Tinder to conduct a rather interactive research.<\/p> <p>100,000 male college-age Tinder users were recruited by the brand to note the number of swipes or matches they got. After a week, the same guys swapped in some clean-shaven pictures of themselves to see which look was more popular - scruffy or well-groomed.<\/p> <p>The results, posted on <a href=\"http:\/\/www.shavetest.com\/\">shavetest.com<\/a>, showed that women prefer well-groomed men indeed as they received 74% of total right swipes and 9 in 10 women agreed that when the beard goes, the attractive meter spikes.<\/p> <p>We don't know how true the results are but check out the hilarious snippet below and tell us, what type\u00a0gets your fancy?<\/p> <p><em>Tarandip Kaur<\/em><\/p> <h2> <span>Watch the video here:<\/span> <\/h2> <video width=\"100%\" height=\"360px\" controls id=\"player_8afcfa9861aaca169a4c44d665c32acc\" preload=\"auto\" class=\"video-js vjs-default-skin vjs-big-play-centered\" style=\"display:block; text-align: center; margin-bottom: 4px;\" poster=\"https:\/\/img.youtube.com\/vi\/HSYaRgKYeek\/maxresdefault.jpg\"><\/video>\n\t\t\t<script>\n\t\t\t\tsetup_8afcfa9861aaca169a4c44d665c32acc = {\n\t\t\t\t\ttechOrder: [\"youtube\",\"html5\",\"flash\"],\n\t\t\tplaysinline:true,\n\t\t\tytcontrols:1,\n\t\t\t\t\tsrc : \"http:\/\/youtu.be\/HSYaRgKYeek\",\n\t\t\t\t\theight: \"360px\",\n\t\t\t\t\twidth: \"100%\",\n\t\t\t\t\tmuted: false,\n\t\t\t\t\tlanguage:\"fr\",\n\t\t\t\t\tautoplay: true,\n\t\t\t\t\tloop:false,\n\t\t\t\t\tother_videos: false,\n\t\t\t\t\tautoloop:false,\n\t\t\t\t\tplaylist:false,\n\t\t\thide_play_icon:false,\n\t\t\t\t};\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tjQuery(document).ready(function(){ \n\t\t\t\t\t\tvar id_pub = false ;\n\t\t\t\t\t\tif(window.confing_tag_video_mobile){\n\t\t\t\t\t\t\tid_pub = confing_tag_video_mobile(id_pub)\n\t\t\t\t\t\t}\n\t\t\t\t\t\tshow_videojs(\"player_8afcfa9861aaca169a4c44d665c32acc\",setup_8afcfa9861aaca169a4c44d665c32acc,\"https:\/\/www.mariefranceasia.com\/wp-content\/themes\/reworldmedia\",id_pub,\"youtube\", {\"youtube_id\":\"HSYaRgKYeek\",\"mediaid\":\"http:\\\/\\\/youtu.be\\\/HSYaRgKYeek\",\"is_pub\":\"no\",\"no_top_page\":\"yes\",\"other_videos\":\"false\",\"force_play_type\":\"false\",\"right_video\":false});\t\n\t\t\t\t\t});<\/script> ","protected":false},"excerpt":{"rendered":"<p>With the help of Tinder, Gillette went out to test their hypothesis that ladies prefer clean-shaven men than those with scruffy beards. Read on for their results. <\/p>\n","protected":false},"author":175,"featured_media":66266,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Gillette went out to test their hypothesis that ladies prefer clean-shaven men than those with scruffy beards. Read on for their results.","_is_translated":false,"_source_post_url":"","is_displayed_in_hp":false,"displayed_in_hp_after_update":false,"is_thumb_featured":false,"template_without_diapo":"","enable_bloc_resume":false,"bloc_resume_post":[],"ctc_post":false,"footnotes":""},"categories":[16396,9791,16864,17060],"tags":[1231,6001,6003,1812,6538,6000,1634150,6002,137,4783,4653,3764,5768,5163,1634194,1249],"class_list":["post-342696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment-hk","category-galerie","category-galerie-hk","category-diaporama-accueil-hk","tag-app","tag-beards","tag-college","tag-dating","tag-eha","tag-gillette","tag-has_video","tag-marketing","tag-men","tag-shave","tag-shaving","tag-social","tag-tinder","tag-video","tag-yout_video","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gillette x Tinder: Well-groomed men or those with facial hair? - Hong Kong<\/title>\n<meta name=\"description\" content=\"Gillette went out to test their hypothesis that ladies prefer clean-shaven men than those with scruffy beards. Read on for their results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gillette x Tinder: Well-groomed men or those with facial hair?\" \/>\n<meta property=\"og:description\" content=\"Gillette went out to test their hypothesis that ladies prefer clean-shaven men than those with scruffy beards. Read on for their results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mariefranceasia.com\/hk\/culture-hk\/entertainment-hk\/gillette-x-tinder-prefer-well-groomed-men-facial-hair-342696.html\" \/>\n<meta property=\"og:site_name\" content=\"Marie France Asia, women&#039;s magazine\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-20T05:36:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-03T20:19:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2015\/01\/Screen-Shot-2015-01-20-at-1.26.52-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"852\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tarandip Kaur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mariefranceasia\" \/>\n<meta name=\"twitter:site\" content=\"@mariefranceasia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tarandip Kaur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/culture-hk\/entertainment-hk\/gillette-x-tinder-prefer-well-groomed-men-facial-hair-342696.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/culture-hk\/entertainment-hk\/gillette-x-tinder-prefer-well-groomed-men-facial-hair-342696.html\"},\"author\":{\"name\":\"Tarandip Kaur\",\"@id\":\"http:\/\/www.mariefranceasia.com\/#\/schema\/person\/ad2be3fb2c4c9993df085bc5a1498c22\"},\"headline\":\"Gillette x Tinder: Do you prefer well-groomed men or those with facial hair?\",\"datePublished\":\"2015-01-20T05:36:13+00:00\",\"dateModified\":\"2019-05-03T20:19:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/culture-hk\/entertainment-hk\/gillette-x-tinder-prefer-well-groomed-men-facial-hair-342696.html\"},\"wordCount\":219,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/culture-hk\/entertainment-hk\/gillette-x-tinder-prefer-well-groomed-men-facial-hair-342696.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2015\/01\/Screen-Shot-2015-01-20-at-1.26.52-PM.png\",\"keywords\":[\"app\",\"beards\",\"college\",\"dating\",\"EHA\",\"Gillette\",\"has_video\",\"marketing\",\"men\",\"shave\",\"shaving\",\"social\",\"tinder\",\"video\",\"yout_video\",\"youtube\"],\"articleSection\":[\"Entertainment\",\"Galerie\",\"Galerie\",\"Home Slider hk\"],\"inLanguage\":\"en-HK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mariefranceasia.com\/hk\/culture-hk\/entertainment-hk\/gillette-x-tinder-prefer-well-groomed-men-facial-hair-342696.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/culture-hk\/entertainment-hk\/gillette-x-tinder-prefer-well-groomed-men-facial-hair-342696.html\",\"url\":\"https:\/\/www.mariefranceasia.com\/hk\/culture-hk\/entertainment-hk\/gillette-x-tinder-prefer-well-groomed-men-facial-hair-342696.html\",\"name\":\"Gillette x Tinder: Well-groomed men or those with facial hair?\",\"isPartOf\":{\"@id\":\"http:\/\/www.mariefranceasia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/culture-hk\/entertainment-hk\/gillette-x-tinder-prefer-well-groomed-men-facial-hair-342696.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mariefranceasia.com\/hk\/culture-hk\/entertainment-hk\/gillette-x-tinder-prefer-well-groomed-men-facial-hair-342696.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mariefranceasia.com\/wp-content\/uploads\/sites\/7\/2015\/01\/Screen-Shot-2015-01-20-at-1.26.52-PM.png\",\"datePublished\":\"2015-01-20T05:36:13+00:00\",\"dateModified\":\"2019-05-03T20:19:04+00:00\",\"author\":{\"@id\":\"http:\/\/www.mariefranceasia.com\/#\/schema\/person\/ad2be3fb2c4c9993df085bc5a1498c22\"},\"description\":\"Gillette went out to test their hypothesis that ladies prefer clean-shaven men than those with scruffy beards. 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