{"id":343062,"date":"2014-12-12T11:40:39","date_gmt":"2014-12-12T03:40:39","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/olivia-wilde-revealed-face-hm-conscious-exclusive-collection-343062.html"},"modified":"2019-05-04T05:08:28","modified_gmt":"2019-05-03T21:08:28","slug":"olivia-wilde-revealed-face-hm-conscious-exclusive-collection","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/olivia-wilde-revealed-face-hm-conscious-exclusive-collection-343062.html","title":{"rendered":"Olivia Wilde revealed as the face of H&M Conscious Exclusive collection"},"content":{"rendered":"

The Swedish high street giant<\/a>, H&M<\/strong>, has roped in Olivia Wilde<\/strong> to be the face of their new Conscious Exclusive campaign. Knowing the Hollywood actress<\/a> has quite the eco-conscious<\/a> and humanitarian side to her, this partnership could not have been any more fitting.<\/p>

The 30-year old activist is an avid supporter of numerous causes such as the Fair Foods campaign<\/strong> in the US, Gucci's Chime for Change<\/strong> campaign and is\u00a0a board member with Artists for Peace and Justice<\/strong> to provides education and health services in Haiti,<\/p>

\u201cSustainability is one of my biggest passions. I\u2019m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability,\u201d says Olivia Wilde.<\/p>

This ethically-aligned arm of H&M essentially focuses on creating sustainable products using materials\u00a0such as organic silk, organic cotton, organic linen, Tencel\u00ae, recycled polyester and conscious leather.<\/p>

In this year's collection, inspiration flows in from African, Asian and Indian cultures in terms\u00a0of silhouette and details. Hand-drawn prints are a strong focal point as they were created specially for the collection.<\/p>

Who knows, this collection may just have you swapping your entire wardrobe for sustainable clothing.<\/p>

The Conscious Exclusive will be available in around 200 H&M stores worldwide on 16 April 2015, as well as online.<\/a><\/em><\/p>

Tarandip Kaur<\/em><\/p> ","protected":false},"excerpt":{"rendered":"

Humanitarian and actress, Olivia Wilde, has just been tapped as the star of H&M's environmentally sustainable line of clothing.<\/p>\n","protected":false},"author":175,"featured_media":59298,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Humanitarian and actress, Olivia Wilde, has just been tapped as the star of H&M's ethically-produced line, Conscious 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