{"id":343137,"date":"2014-12-04T11:01:29","date_gmt":"2014-12-04T03:01:29","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/rebecca-minkoff-flagship-store-best-offline-shopping-343137.html"},"modified":"2014-12-04T11:01:29","modified_gmt":"2014-12-04T03:01:29","slug":"rebecca-minkoff-flagship-store-best-offline-shopping","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/fashion-hk\/latest-news-hk\/rebecca-minkoff-flagship-store-best-offline-shopping-343137.html","title":{"rendered":"Rebecca Minkoff flagship store: The best of online and offline shopping"},"content":{"rendered":"

\"Rebecca<\/span><\/a><\/p>

We can't deny our fondness of shopping - be it online or\u00a0offline. And while each mode boasts a few\u00a0pros and cons, one designer has\u00a0combined\u00a0features from\u00a0each to\u00a0create an optimised and enjoyable experience bringing the best of both worlds.<\/p>

As you\u00a0enter the Rebecca Minkoff\u00a0store in NYC, you\u00a0are immersed immediately in an interactive experience with a huge connected wall. There, you can browse different outfits<\/a>, select the pieces and accessories you like, pick the desired size and colour and have them sent to the fitting room at the touch of a button. And as a bonus to enhance the pleasurable experience, you can order a beverage from the connected wall itself.<\/p>

If you happen to be an existing\u00a0customer of the brand, you\u00a0can even check-in via the Rebecca Minkoff mobile app. This provides access to your\u00a0personal profile for a better, bespoke experience<\/a>\u00a0once you're at the store.<\/p>

To make the experience even more convenient, the dressing rooms are\u00a0equipped with Radio-Frequency Identification (RFID) technology. Which means that\u00a0as soon as you\u00a0enter the fitting room, the touch screen mirror<\/a> identifies the pieces you've selected via their RFID tags and relays through a screen pop-up, information about other colours and associated items available at\u00a0the store\u00a0in\u00a0your size.<\/p>

If you want another size, colour, more accessories or even some style advice<\/a> to spice up your\u00a0look, all you have to do is\u00a0touch a button to submit the request and wait for it to arrive in the fitting room.<\/p>

Moreover, all staff\u00a0are equipped with iPads to respond as quickly and efficiently as possible to meet the customer's needs.<\/p>

Last but not least, if you are not sure about your\u00a0purchase, you\u00a0just have\u00a0to connect with PayPal. The app will save all the items tried on for you to review later at home.<\/p>

Having thought of all aspects and details which make the shopping experience more convenient and interactive,\u00a0creative director, Rebecca Minkoff, says, \"As a woman, I felt there was a lot missing from retail stores that I wanted to offer my customer. I wanted to have our store stylists be my voice and continue the conversation with our shoppers in the same direct line of communication I have with them online. More than anything, though, I wanted the experience to be easy\u2026 like being able to ask an associate for another size by simply touching the screen on our dressing room's magic mirror.\"<\/p>

If you're heading to NYC any time soon, we reckon this is a\u00a0unique shopping\u00a0experience<\/a> you wouldn't want to miss!<\/p>

Lindsay POUI-DI<\/em><\/p>

Watch the video here:<\/span> <\/h2>