{"id":343466,"date":"2014-10-28T17:38:36","date_gmt":"2014-10-28T09:38:36","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/beyonce-teams-topshop-launch-activewear-company-343466.html"},"modified":"2019-05-04T06:15:43","modified_gmt":"2019-05-03T22:15:43","slug":"beyonce-teams-topshop-launch-activewear-company","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/beyonce-teams-topshop-launch-activewear-company-343466.html","title":{"rendered":"Beyonce teams up with Topshop to launch an activewear company"},"content":{"rendered":"

If you've been skiving off your gym sessions, it's time to renew that membership while you wait for Beyonce's<\/strong> upcoming active wear line that comes in partnership with retail giant, Topshop<\/strong>.<\/p>

It's not just any simple celebrity collaboration though, the\u00a0London-based high street brand and Queen B have entered into a 50-50 joint venture company,\u00a0Parkwood Topshop Athletic Ltd.<\/strong>, which will essentially feature clothing, accessories and footwear that ranges across dance, fitness and sports. Beyonce will involved \"in all aspects of the partnership,\" to\u00a0\u201ccreate and produce a technical and fashion-led collection\u201d.\u00a0<\/p>

For now, all we have dirt on is that the potential launch date is slated for next Fall. Beyond that, reportedly, Topshop owner, Sir Philip Green<\/strong> and Beyonce are currently working to decide on a name as well as confirm new hires, including designers and creative directors. Sounds like there's definitely a whole lot to settle on before the deal comes to fruition.<\/p>

So while we anticipate the eventual release of the first collection, let's take a look back at some of the more successful Topshop collaborations <\/a>with celebrities and designers - from the definitive Kate Moss <\/a>to Cara Delevingne<\/a>, Meadham Kirchhoff and Mary Katrantzou.<\/p>

Other than that, you could also put on some Beyonce tunes to get you into the groove for a dance-a-thon in your room - it'll be good prep work for when you eventually run to the stores to get your hands on the collection.<\/p>

Tarandip Kaur<\/em><\/p> ","protected":false},"excerpt":{"rendered":"

Queen B's new deal with UK's leading high street brand, Topshop is as exciting as it sounds but while we wait, take a look at our 5 favourite Topshop collaborations from the past. <\/p>\n","protected":false},"author":175,"featured_media":51290,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Queen B inked a new deal with UK's leading high street brand, Topshop for a joint venture featuring athletic wear. 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