{"id":343714,"date":"2014-10-07T11:04:58","date_gmt":"2014-10-07T03:04:58","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/digital-fashion-week-fashion-fights-aids-343714.html"},"modified":"2019-05-04T06:55:08","modified_gmt":"2019-05-03T22:55:08","slug":"digital-fashion-week-fashion-fights-aids","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/fashion-hk\/latest-news-hk\/digital-fashion-week-fashion-fights-aids-343714.html","title":{"rendered":"Digital Fashion Week: Fashion Fights AIDS Charity T-shirt launch"},"content":{"rendered":"

There are times when fashion doesn't simply revolve around the clothes that grace the runway but seeks to also highlight a social cause worth discussing. Last week, nine Singapore-based\u00a0designers - namely\u00a0Depression<\/a>, Kae Hana, Mash-Up, Max Tan, Pauline Ning, Sundays, Yesah, You You and Yuki Mitsuyasu - stepped up to launch a collection of t-shirts in partnership with Action for AIDS Singapore.<\/p>

As part of the upcoming\u00a0Digital Fashion Week<\/a>, the designs, reflective of each individual brand's DNA, were conjured up as a community outreach initiative to catapult the fight against AIDS cause to the forefront. Beyond the t-shirts, the event also featured an enticing sneak peek into the designers' Spring Summer 2015 collections that will be showcased during DFW, <\/a>at the end of October.<\/p>

To\u00a0purchase the designer T-shirts, simply head to Inverted Edge<\/a>, DFW's\u00a0official\u00a0e-commerce partner\u00a0from early November 2014 to snag up a t-shirt (SGD59) or two. All proceeds will go to Action for AIDS Singapore - fashion clearly knows how to champion a good cause.<\/p>

Tarandip Kaur<\/em><\/p>

Photos: Digital Fashion Week<\/em><\/p> ","protected":false},"excerpt":{"rendered":"

In partnership with Action for AIDS Singapore, DFW unveiled an exclusive collection of t-shirts designed by Singapore-based designers. <\/p>\n","protected":false},"author":175,"featured_media":46650,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"In partnership with Action for AIDS Singapore, DFW unveiled an exclusive collection of t-shirts designed by Singapore-based 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