{"id":343767,"date":"2014-10-01T16:20:19","date_gmt":"2014-10-01T08:20:19","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/burberry-celebrates-art-trench-hong-kong-343767.html"},"modified":"2019-05-04T07:02:43","modified_gmt":"2019-05-03T23:02:43","slug":"burberry-celebrates-art-trench-hong-kong","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/burberry-celebrates-art-trench-hong-kong-343767.html","title":{"rendered":"Burberry celebrates Art of the Trench in Hong Kong"},"content":{"rendered":" <p>Quite irrefutably, <strong>Burberry<\/strong> is the de facto authority on all things trench coat related. While you may think wearing a trench is bordering on ridiculous in Singapore, Burberry proves you otherwise with its extensive selection of lightweight and weather-friendly fabric. Hence, trust us and put on the iconic coat for their traveling <strong>Art of the Trench<\/strong> festivities.<\/p> <p>As part of <a href=\"http:\/\/www.mariefranceasia.com\/beauty\/get-the-look\/burberry-beauty-37303.html\">Burberry's<\/a> global celebration of its digital platform, <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/burberry-celebrates-art-of-the-trench-in-asia-2744.html\">Art of the Trench<\/a>, the brand took to Hong Kong next after previous stops <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/culture-chanel-sense-places-opening-night-40723.html\">at\u00a0Seoul<\/a>, Shanghai, Kiev and Istanbul. For those who are not privy to the initiative, it\u00a0essentially celebrates\u00a0the iconic Burberry trench and the people who wear it - by\u00a0inviting people around the world to submit portraits of themselves in their trench coats to feature on the site.<\/p> <p>The stopover <a href=\"http:\/\/www.mariefranceasia.com\/beauty\/whats-new\/aesop-opens-in-elements-8521.html\">in Hong Kong<\/a> saw\u00a0over 350 guests including, actresses Hilary Tsui, Valerie Chow and singer, Ellen Loo. To liven up the crowd, British band Eliza and the Bear also performed a brilliant acoustic set.<\/p> <p>In addition, photographer,\u00a0<strong>Wing Shya<\/strong> was enlisted to photograph 30 of Hong Kong\u2019s established and emerging creative pioneers with the eclectic city as a backdrop. Guests were then invited to explore the photos\u00a0from\u00a0interactive touch screens throughout the store - in true innovative and digital <a href=\"http:\/\/www.mariefranceasia.com\/beauty\/whats-new\/burberry-kate-moss-cara-delevingne-fashions-greatest-pairing-40660.html\">Burberry style<\/a>. Subjects of <a href=\"http:\/\/www.mariefranceasia.com\/lifelove\/decoding\/5-keys-analyzing-pictures-37744.html\">the photography series<\/a> include,\u00a0Joey Yung, Stephen Fung, Wyman Wong, Amanda Strang, Aarif Rahman, Michael Lau, Stanley Wong, Douglas Young, Shing Mak, Flora Lau, Valerie Chow and Charlotte Chen.<\/p> <p>If you're in Hong Kong this October then be sure to spot the digital content that will be on display on\u00a0four hanging LED panels within Pacific Place mall till 5 October 2014. It will also be displayed at the Burberry Pacific Place flagship store, Russell Street and Alexander House stores till 12 October 2014.<\/p> <p>http:\/\/youtu.be\/3bQNehzcIiA<\/p> <p><em>Tarandip Kaur<\/em><\/p> ","protected":false},"excerpt":{"rendered":"<p>Having previously hosted the event in Brazil, India and Paris, the British luxury label heads on over to Asia to celebrate its iconic trench in Hong Kong. <\/p>\n","protected":false},"author":175,"featured_media":45609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Having previously hosted the event in Brazil, India and Paris, the British luxury label heads on over to Asia to celebrate its iconic trench in Hong 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