{"id":344130,"date":"2014-09-01T18:27:59","date_gmt":"2014-09-01T10:27:59","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/making-sinequanones-fall-winter-14-campaign-344130.html"},"modified":"2014-09-01T18:27:59","modified_gmt":"2014-09-01T10:27:59","slug":"making-sinequanones-fall-winter-14-campaign","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/fashion-hk\/latest-news-hk\/making-sinequanones-fall-winter-14-campaign-344130.html","title":{"rendered":"The making of Sin\u00e9quanone's Fall\/ Winter 14 campaign"},"content":{"rendered":"<video width=\"100%\" height=\"360px\" controls id=\"player_a07eebf1523bff95b008b69409aee830\" preload=\"auto\" class=\"video-js vjs-default-skin vjs-big-play-centered\" style=\"display:block; text-align: center; margin-bottom: 4px;\" poster=\"https:\/\/img.youtube.com\/vi\/eeoUfdy_CUA\/maxresdefault.jpg\"><\/video>\n\t\t\t<script>\n\t\t\t\tsetup_a07eebf1523bff95b008b69409aee830 = {\n\t\t\t\t\ttechOrder: [\"youtube\",\"html5\",\"flash\"],\n\t\t\tplaysinline:true,\n\t\t\tytcontrols:1,\n\t\t\t\t\tsrc : \"http:\/\/youtu.be\/eeoUfdy_CUA\",\n\t\t\t\t\theight: \"360px\",\n\t\t\t\t\twidth: \"100%\",\n\t\t\t\t\tmuted: false,\n\t\t\t\t\tlanguage:\"fr\",\n\t\t\t\t\tautoplay: true,\n\t\t\t\t\tloop:false,\n\t\t\t\t\tother_videos: false,\n\t\t\t\t\tautoloop:false,\n\t\t\t\t\tplaylist:false,\n\t\t\thide_play_icon:false,\n\t\t\t\t};\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\tjQuery(document).ready(function(){ \n\t\t\t\t\t\tvar id_pub = false ;\n\t\t\t\t\t\tif(window.confing_tag_video_mobile){\n\t\t\t\t\t\t\tid_pub = confing_tag_video_mobile(id_pub)\n\t\t\t\t\t\t}\n\t\t\t\t\t\tshow_videojs(\"player_a07eebf1523bff95b008b69409aee830\",setup_a07eebf1523bff95b008b69409aee830,\"https:\/\/www.mariefranceasia.com\/wp-content\/themes\/reworldmedia\",id_pub,\"youtube\", {\"youtube_id\":\"eeoUfdy_CUA\",\"mediaid\":\"http:\\\/\\\/youtu.be\\\/eeoUfdy_CUA\",\"is_pub\":\"no\",\"other_videos\":\"false\",\"force_play_type\":\"false\",\"right_video\":false});\t\n\t\t\t\t\t});<\/script>  <p>After having shot campaigns for Lacoste and\u00a0Sin\u00e9quanone's SS13 collection, the London-based photographer, Jacob Sutton returns to capture the pure\u00a0gentility expressed in <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/sinequanone-fallwinter-2014-collection-31219.html\" target=\"_blank\" rel=\"noopener noreferrer\">Sin\u00e9quanone FW14 collection<\/a> along the <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/celebrities-spotted-haute-couture-fashion-week-31696.html\" target=\"_blank\" rel=\"noopener noreferrer\">streets of Paris<\/a>. Together with American model, Missy Rayder, the creative duo managed to put together a campaign shoot that aptly expresses the light and naturally elegant persona of the Parisian brand.<\/p> <p>Now <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/charlize-theron-stuns-new-jadore-dior-campaign-39738.html\" target=\"_blank\" rel=\"noopener noreferrer\">campaign shoots<\/a> are typically marveled at for the brilliance displayed in terms of framing, styling, makeup and set design but little do we know about what exactly transpires\u00a0in the making of a campaign to attain the desired result. \u00a0Thanks to\u00a0Sin\u00e9quanone's behind the scenes video of the campaign shoot though, you might just get a tinge of an idea. And if the\u00a0behind-the-scenes video is anything to go by, we're guessing the eventual campaign images will probably be as poetic.<\/p> <p><em>Sin\u00e9quanone FW14 collection will be available at <a href=\"www.robinsons.com.sg\/store-locator\/\">Robinsons Orchard<\/a>.\u00a0<\/em><\/p> <p><em>Tarandip Kaur<\/em><\/p> ","protected":false},"excerpt":{"rendered":"<p>Watch what went on during French label, Sin\u00e9quanone's campaign shoot with photographer Jacob Sutton and model, Missy Rayder.<\/p>\n","protected":false},"author":175,"featured_media":39933,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Watch what went on during French label, Sin\u00e9quanone's campaign shoot with photographer Jacob Sutton and model, Missy 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