{"id":344139,"date":"2014-09-01T10:50:55","date_gmt":"2014-09-01T02:50:55","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/wild-animals-become-fashion-designers-344139.html"},"modified":"2019-05-04T07:54:54","modified_gmt":"2019-05-03T23:54:54","slug":"wild-animals-become-fashion-designers","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/fashion-hk\/latest-news-hk\/wild-animals-become-fashion-designers-344139.html","title":{"rendered":"When wild animals become fashion designers..."},"content":{"rendered":" <p>The Japanese zoo fundraising group - <strong>Mineko Club<\/strong> - has launched an unusual idea to <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/kenzo-goes-action-defense-marine-life-18493.html#post-18493\">raise funds <\/a>to restore one of the top tourism spots in Japan - the Kamine Zoo, Hitachi.\u00a0It has turned wild animals like bears, lions and tigers into designers to\u00a0create unique\u00a0\"distressed denim\" which are then auctioned off for a good cause.<\/p> <h2> <span>the\u00a0process<\/span> <\/h2> <p>Thick rubber tyres\u00a0and balls get covered with <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/rosie-huntington-whiteley-muse-paige-denim-33400.html#post-33400\">denim fabric<\/a>\u00a0and are then thrown as home-made toys into the yard for\u00a0lions, tigers and bears to play with.<\/p> <p>This is where the creation of the authentic \"distressed denim\" begins. The animal-designers are free to customize the denim material, by chewing, tearing and destroying it.<\/p> <p>Once they\u00a0are\u00a0done playing, the toys are retrieved and the customized fabric is removed. The most stylish fragments are then used to craft the famous <strong>Zoo Jeans<\/strong>.<\/p> <p>So far, two pairs of the \"pure animal instinct\" jeans were auctioned on Yahoo's Japanese website, for a cool $3,500 ($1,500 per\u00a0pair). All benefits went to the Zoo and the World Wildlife Fund.<\/p> <p>All that we can say is that we are truly impressed! This is 'wild' fashion at its best.<\/p> <p>And to those who claim that animals shouldn't be exploited for human needs, the group kindly responds with this: \u201cWe do believe <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/latest-news\/tony-bennett-lady-gaga-star-hms-holiday-campaign-39192.html#post-39192\">this campaign <\/a>was good for animals to relieve their stress and help enrich their environment. However, the toys were carefully made for safety and we never forced the animals to play with them.\"<\/p>  <p><strong>Watch the video<\/strong>:<\/p> <p><iframe loading=\"lazy\" title=\"ZOO JEANS MAKING MOVIE \u30ba\u30fc\u30b8\u30fc\u30f3\u30ba \u30e1\u30a4\u30ad\u30f3\u30b0\u30e0\u30fc\u30d3\u30fc\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oBkqfiN6zJM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p> <p><em><span class=\"Apple-style-span\" >Lindsay POUI-DI<\/span><\/em><\/p> ","protected":false},"excerpt":{"rendered":"<p>You need a pair of jeans? How about a pair designed by lions, tigers or even bears? We kid you not! And it's all for a good cause.<\/p>\n","protected":false},"author":173,"featured_media":39572,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"You need a pair of jeans? How about a pair designed by lions, tigers or even bears? We kid you not! 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