{"id":344772,"date":"2014-06-21T09:00:30","date_gmt":"2014-06-21T01:00:30","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/alexa-chung-344772.html"},"modified":"2019-05-04T09:23:06","modified_gmt":"2019-05-04T01:23:06","slug":"alexa-chung","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/alexa-chung-344772.html","title":{"rendered":"Alexa Chung: Chic ambassador for Longchamp"},"content":{"rendered":"

After her\u00a0comeback to\u00a0the spotlight with the nail polish brand Nails Inc, Alexa Chung resumes for the second consecutive season her role\u00a0being the face of the new Longchamp<\/a> collection.<\/p>

She poses with the brand's\u00a0new\u00a0Pliage\u00a0Heritage bag<\/a>, inspired by the iconic Pliage folding bag\u00a0which this year celebrates its 20th anniversary.<\/p>

Looking chic and bubbly\u00a0in the photographs taken by\u00a0Max Vadukul, Alexa perfectly represents the dynamic image of Longchamp.<\/p>

To honour the tradition of the French house, the new advertising campaign was shot in Ch\u00e2teau des Ornes near Tours.<\/p>

Mark your calendars for\u00a0on 9 September, the short film<\/a> directed by Jean-Fran\u00e7ois Julian and entitled \u00abLongchamp Heritage with a Twist\u00bb<\/em> will debut on Longchamp's site and their various social networks.<\/p>

Broadcast around the world, the campaign will begin in August. We can't wait!<\/p>

Aur\u00e9lie\u00a0BUHAGIAR<\/em><\/p> ","protected":false},"excerpt":{"rendered":"

The British It-girl poses for the Longchamp Fall 2014 campaign, and introduces the new Pilage Heritage bag.<\/p>\n","protected":false},"author":34,"featured_media":28526,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"The British It-girl poses for the Longchamp Fall 2014-25 campaign, and introduces the new Pilage Heritage bag.","_is_translated":false,"_source_post_url":"","is_displayed_in_hp":false,"displayed_in_hp_after_update":false,"is_thumb_featured":false,"template_without_diapo":"","enable_bloc_resume":false,"bloc_resume_post":[],"ctc_post":false,"footnotes":""},"categories":[9791,16864,16681],"tags":[10318,2649,10338,1060,493,834,155,374,836,154],"class_list":["post-344772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-galerie","category-galerie-hk","category-latest-news-hk","tag-accessories","tag-alexa-chung","tag-celebrity","tag-fall-winter","tag-handbags","tag-longchamp","tag-luxury","tag-model","tag-new-campaign","tag-new-collection"],"yoast_head":"\nAlexa Chung and Longchamp - 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