{"id":344884,"date":"2014-06-10T17:00:21","date_gmt":"2014-06-10T09:00:21","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/amor-amor-amour-toujours-344884.html"},"modified":"2019-05-04T09:41:21","modified_gmt":"2019-05-04T01:41:21","slug":"amor-amor-amour-toujours","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/amor-amor-amour-toujours-344884.html","title":{"rendered":"Cacharel: The birth of the Amor Amor perfume"},"content":{"rendered":" <p>\u201cIn 2003, <strong>L'Or\u00e9al<\/strong> offered me to take on a double challenge with the upcoming of a new fragrance for Cacharel.\u00a0First, to expand its olfactory saga, all steeped in the romanticism of <strong>Ana\u00efs Ana\u00efs<\/strong>, and the sensuality of <strong>Loulou<\/strong>, whilst writing a new <a href=\"http:\/\/www.mariefranceasia.com\/lifelove\/coaching-lifelove\/feng-shui-give-love-life-boost-18336.html#post-18336\">chapter of love<\/a>.\u00a0Then, imagine a 100% unique \"flowery\" language to create an identity that resonates with all the stories of young love and freedom-loving women.\u00a0A real challenge in the field since everything had to be invented from scratch...<\/p>  <p>In fact, apart from one or two mixed <a href=\"http:\/\/www.mariefranceasia.com\/beauty\/beauty-buys\/summer-fragrances-top-10-23028.html\">fragrances<\/a>, or some ephemeral collections inspired by\u00a0fashion, perfumes for young adults, they are only available as soliflores \u2013 vanilla or violet, mostly \u2013 for \"deo-colognes\" and other feel-good perfumes.\u00a0My daughter, who was 17 at the time, also wore one of those acidic scents.\u00a0I perceived in it a fairly basic composition, deepened with fruity and <a href=\"http:\/\/www.mariefranceasia.com\/beauty\/tried-and-tested\/penhaligons-x-meadham-kirchhoff-launches-tralala-perfume-18229.html#post-18229\">sweet scents<\/a>.\u00a0Nothing particularly revolutionary, but I nevertheless found my idea from there: gourmet agreements of grenadine and love apple.\u00a0Obviously, in order not to fall into the trap of being overly \"figurative\", tinted with praline and marshmallow, I had to leave behind the caricature of \"young perfume\".\u00a0So with a fusion of pink grapefruit, blood orange and tangerine, I decided not to show any mercy. My ode to love should have character!\u00a0And even though I did not yet know the design of the bottle \u2013 a real grenade!\u00a0\u2013 nor the intent of communication afterwards, I told myself that I, along with the marketing teams, had understood it well.<\/p>  <p>Amor Amor, completely imbibed with the nobility of a red rose flirting with the glowing jasmine, was declared, after one year of work, as an explosive <a href=\"http:\/\/www.mariefranceasia.com\/lifelove\/coaching-lifelove\/testimonial-projects-weld-us-21937.html\">declaration of love<\/a>;\u00a0the mix of sandalwood, white musk and ambergris creating an elixir which no one can resist.\u00a0In short,\u00a0a passionate story that lasts without fail for more than 10 years.<\/p>  <h2> <span>PROLONG THE EXPERIENCE:<\/span> <\/h2> <p><strong>Amor Amor<\/strong> is also a way to share!\u00a0On the Internet, <a href=\"http:\/\/www.mariefranceasia.com\/beauty\/beauty-sos\/take-perfect-selfie-body-shops-one-instablur-20438.html#post-20438\">social networks<\/a>... the Cacharel scent invites everyone \u2013 romantic or other not\u2013 but also artistic expression.\u00a0In all languages, teenagers regularly leave messages on the Facebook page of the brand.\u00a0They also upload commercials of the different variations of Amor Amor: Classic, Absolute, Temptation, Forbidden Kiss and Amor Amor in a Flash, and discover the making of music.\u00a0A sense of community with over 700,000 fans, always online.<\/p>  <p><em>Sophie Pasquet<\/em><\/p> ","protected":false},"excerpt":{"rendered":"<p>The tale of the Cacharel perfume, as told by Dominique Ropion\u2019s expert nose.<\/p>\n","protected":false},"author":65,"featured_media":25023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"Dominique Ropion creates his new perfume: Amor 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