{"id":345319,"date":"2014-04-24T14:14:04","date_gmt":"2014-04-24T06:14:04","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/kenzo-goes-action-defense-marine-life-345319.html"},"modified":"2019-05-04T10:52:41","modified_gmt":"2019-05-04T02:52:41","slug":"kenzo-goes-action-defense-marine-life","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/kenzo-goes-action-defense-marine-life-345319.html","title":{"rendered":"Kenzo goes into action in defence of marine life"},"content":{"rendered":" <p>Who said that a fashion brand couldn't help the <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/asia-style\/matter-the-new-fashion-with-conscience-brand-from-singapore-11272.html#post-11272\">environment<\/a>? The famous brand Kenzo, well-known for its colourful sweatshirts, \u201cJap wrap\u201d style, and fabulous jungle catwalks, surprised us a few\u00a0 weeks ago with its new environmental stance.<\/p> <p>The brand has teamed up with Blue Marine Foundation, an ocean conservation group that fights against overfishing.\u00a0 <strong>\"No Fish, No Nothing\"<\/strong> is the slogan of the collection in favour of marine life, and purchases made from the collection will benefit the Foundation.\u00a0 But it's not only about a slogan, for the occasion, <a href=\"http:\/\/www.mariefranceasia.com\/fashion\/check-out-our-favourite-picks-from-the-fashion-world-just-for-you\/kenzo-x-vans-sneakers-239.html#post-239\">the Japanese brand<\/a> has launched a <strong>digital pop-up in Paris<\/strong> that showcases the plight of fish in a virtual aquarium.<\/p> <p>So is that all they're doing? No, it isn't. Here is the best part: The passer-by can watch the fish swimming peacefully in the virtual aquarium, but all of a sudden 30% of the fish begin to disappear but as soon as someone purchases a product from \"No Fish, No Nothing\" collection, or posts a photo on Instagram with the hashtag #NoFishNoNothing , fish begin to reappear in the aquarium of the digital window! In doing so, the brand wants to illustrate how consumer funds will enable the preservation of fish in the ocean.<\/p> <p>What a clever and fun way to make people talk about a brand and in the same time to alert us to such an important cause. Don't you think?<\/p>  <p><em>Lindsay POUI-DI<\/em><\/p>  ","protected":false},"excerpt":{"rendered":"<p>The Japanese brand opens their Marine digital pop-up store - a unique experience for a good cause.<\/p>\n","protected":false},"author":173,"featured_media":18495,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"With its 'No Fish, No Nothing' collection, Kenzo goes into action in defence of marine life with its digital pop up store in Paris - to fight overfishing.","_is_translated":false,"_source_post_url":"","is_displayed_in_hp":false,"displayed_in_hp_after_update":false,"is_thumb_featured":false,"template_without_diapo":"","enable_bloc_resume":false,"bloc_resume_post":[],"ctc_post":false,"footnotes":""},"categories":[9791,16864,16681],"tags":[966,293,1865,1866,25,1864,54,8664,42,10329,5240],"class_list":["post-345319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-galerie","category-galerie-hk","category-latest-news-hk","tag-clothes","tag-designer","tag-digital","tag-digital-pop-up-store","tag-fashion-2","tag-japanese-brand","tag-kenzo","tag-michael-cinco","tag-paris","tag-shopping","tag-watch-a-movie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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