{"id":345610,"date":"2014-03-18T16:10:38","date_gmt":"2014-03-18T08:10:38","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/the-3-coolest-things-that-happened-at-fashion-week-345610.html"},"modified":"2019-05-04T11:33:41","modified_gmt":"2019-05-04T03:33:41","slug":"the-3-coolest-things-that-happened-at-fashion-week","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/the-3-coolest-things-that-happened-at-fashion-week-345610.html","title":{"rendered":"When technology met fashion: 3 hi-tech highlights from this season's fashion weeks"},"content":{"rendered":" <p>This season, Fashion Weeks have been more innovative than ever as some designers have gone an extra mile to adopt the latest - and sometimes unusual - \u00a0<a title=\"Alexander Wang introduces heat-sensitive colour-changing clothing\" href=\"http:\/\/www.mariefranceasia.com\/alexander-wang-showed-heat-sensitive-color-changing-clothing\/\">technology in their runway shows<\/a>. Here are our favourites:<\/p>  <p><strong>1- Fendi using flying drones in its runway show to connect with consumers at home<\/strong><\/p> <p>For the first time in the fashion world, the Italian house of Fendi has decided to share its live show with fans through the website, thanks to high-definition remote-controlled drones equipped with cameras.<\/p> <p>With those drones flying over and around the runway, not only were we able to see the <a title=\"Milan Fashion Week Fall 2014-15: Highlights\" href=\"http:\/\/www.mariefranceasia.com\/milan-fashion-week-fall-2014-15-highlights\/\">fashion show<\/a> like no one has ever seen it before, but we were also able to customize our experience by selecting a classic livestream view or the \"Drone Cam\" which showed aerial shots.<\/p>  <p><strong>Watch the video : <\/strong><\/p>   <p><strong>2- Burberry collaborating with WeChat to personalize their runway show experience<\/strong><\/p> <p><a title=\"Burberry opens a new store in Jakarta, Indonesia\" href=\"http:\/\/www.mariefranceasia.com\/burberry-opened-its-second-store-in-jakarta-indonesia\/\">Burberry<\/a> has joined the famous messaging app WeChat (a mobile-based social network through which users can share content, make calls and send text messages) to allow fashion enthusiasts to experience \" the most personalized social show experience to date.\"<\/p> <p>Not only were users able to listen to exclusive audio content of a senior <a title=\"Watch: Suki Waterhouse in the latest Burberry Brit Rhythm campaign video\" href=\"http:\/\/www.mariefranceasia.com\/burberry-brit-rhythm-featuring-suki-waterhouse-and-george-barnett\/\">Burberry<\/a> member talking about the inspiration for the collection, but they were also able to personalize a digital version of pieces from the runway\u00a0 with a \"Made For\" label.<\/p> <p>In addition, viewers could also receive exclusive images, videos and audio from the show tracked by VIPs like Chinese actress Angelababy.<\/p>  <p><strong>Watch the video : <\/strong><\/p>  <p><strong>3- Fyodor Golan teaming up with Nokia to create a dress made entirely of phones<\/strong><\/p> <p>Fyodor Podgorny and Golan Frydman, the designers behind the creative label FYODOR GOLAN, have worked with Nokia to create a wearable phone dress.<\/p> <p>Helped by the creative design house KIN, the dress - which took three months to build - features 80 Nokia Lumia Smartphones.<\/p> <p>That's not all! Thanks to an app that uses global positioning, the screen images of the phone change colour when the dress moves and this creates, as Nokia said : \"a shimmer effect simulating the realistic tactile character of actual fabric.\"<\/p> <p>If you liked this dress, unfortunately, it is not on sale. In fact, it's more of a piece designed \"to explore the possibilities of smart technology and fashion coming together\", as Nokia revealed.<\/p>  <p>At <strong>Marie France Asia<\/strong> we love it when technology talks to fashion, don't you agree?<\/p>  <p><em>Lindsay POUI-DI<\/em><\/p>   ","protected":false},"excerpt":{"rendered":"<p>With the introduction of technology into runway shows, fashion has truly been revolutionized like never before. Read on...<\/p>\n","protected":false},"author":173,"featured_media":10054,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"With the introduction of technology into runway shows, fashion has truly been revolutionized like never before. 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