{"id":345636,"date":"2014-03-14T08:15:44","date_gmt":"2014-03-14T00:15:44","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/celebrating-season-less-apparel-in-good-company-345636.html"},"modified":"2019-05-04T11:36:53","modified_gmt":"2019-05-04T03:36:53","slug":"celebrating-season-less-apparel-in-good-company","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/celebrating-season-less-apparel-in-good-company-345636.html","title":{"rendered":"In Good Company: Celebrating season-less apparel"},"content":{"rendered":"

When it comes to social situations, being in good company is vital. After all, the company determines the quality of conversations, the laughter shared and the eventual relationships forged.<\/p>

Similarly, a good connection with clothes is essential to developing a timeless wardrobe<\/a> worth revisiting and ultimately one that transcends seasons. In Good Company<\/a> is a Singapore-based fashion label that celebrates that very ethos. By combining well-made construction with re-invented classic silhouettes, the label is better seen as an anti-thesis to all that is trendy on the runways.<\/p>

The designers, Sven Tan and Kane Tan, are no doubt masters of minimal aesthetics <\/a>by way of presenting a muted earthy palette<\/strong> and close to no print work in their collections. Nonetheless, the shapes remain feminine with added ruffles, pleats and soft tailoring done in warm-weather friendly fabrics.<\/p>

We adore the re-imagined peplum top<\/strong> that is waisted through with a drawstring and gives just enough breathing space, turning it into a wearable staple. The little off-shouldered white<\/a> dress may seem simple but on closer inspection mimics a ribbon draping down on one side. It is precisely this eye for detail that brings In Good Company\u2019s staples a notch higher.<\/p>

Believing that the mommies should not have all the fun, the label has launched a mini me collection, specifically for the little fashionistas in the family. One third of every adult\u2019s capsule collection <\/a>will be reworked into mini me versions for girls aged 3 \u2013 8 years.<\/p>

If the concept alone doesn\u2019t get you all gooey inside then think about how delightful the little ones will look in drape-sleeved dresses, asymmetric hemlines and tri-toned tees.<\/p>

So the hunt is over. The hunt for ineffably stylish, invariably wearable and perfectly constructed staples that is. Both for the adults and the kids in your lives.<\/p>

In Good Company<\/a> is available online <\/a>and at TANGS Orchard and\u00a0FRONT ROW boutique, Raffles Hotel Arcade - Singapore.<\/em><\/p>

Tarandip Kaur<\/em><\/p> ","protected":false},"excerpt":{"rendered":"

Being in the good company of clothes will transform your very approach to looking good everyday. Here's why we love this Singapore-based label.<\/p>\n","protected":false},"author":175,"featured_media":9855,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"By combining well-made construction with re-invented classic silhouettes, In Good Company is better seen as an anti-thesis to all that is trendy on the 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