{"id":345823,"date":"2014-02-14T13:36:09","date_gmt":"2014-02-14T05:36:09","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/uncategorized-hk\/it-girls-for-longchamp-sisley-and-h-m-345823.html"},"modified":"2019-05-04T12:01:59","modified_gmt":"2019-05-04T04:01:59","slug":"it-girls-for-longchamp-sisley-and-h-m","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/hk\/galerie\/it-girls-for-longchamp-sisley-and-h-m-345823.html","title":{"rendered":"Longchamp, Sisley and H&amp;M 'It Girls' for SS 2014"},"content":{"rendered":" <p>Feb\/March period is the time when the sales end and all brands gradually reveal their <a href=\"http:\/\/www.mariefranceasia.com\/ss14-trend-going-sporty\/\">Spring\/Summer collections<\/a>\u00a0-\u00a0and\u00a0their new muses\u00a0.<\/p> <p>The brands are many and so are the faces - so here at <a href=\"http:\/\/www.mariefranceasia.com\/\">Marie France<\/a> we selected the three faces of the season: Alexa Chung, Julia Restoin Roitfeld and Miranda Kerr.<\/p> <p><strong>Unstoppable:<\/strong>\u00a0Internationally\u00a0recognized icon, model and fashion journalist,<strong>\u00a0 Alexa Chung<\/strong>\u00a0recently released her first book.\u00a0This season, after Agatha and\u00a0Maje, it is a French brand's turn to bank on the British <a href=\"http:\/\/www.mariefranceasia.com\/lupita-nyongo\/\">it-girl<\/a>'s success.<\/p> <p>Indeed,<a href=\"http:\/\/www.mariefranceasia.com\/longchamp-celebrates-the-chinese-year-of-the-horse\/\">\u00a0<\/a><a href=\"http:\/\/www.mariefranceasia.com\/longchamp-celebrates-the-chinese-year-of-the-horse\/\">Longchamp<\/a>\u00a0has chosen Alexa as a muse for the 20th year anniversary of their iconic foldable <em>Le Pilage<\/em> tote.\u00a0Seduction and relaxation are the keywords of this campaign which was shot this fall in Saint-Tropez.<\/p> <p>Alexa Chung replaces Kate Moss and Coco Rochas.<\/p>  <p>Meanwhile,<strong> Julia Restoin Roitfeld \u00a0<\/strong>, daughter of former editor of Vogue Paris Carine Roitfeld, embodies the new face of the Italian brand\u00a0<a href=\"http:\/\/www.sisley.com\/\">Sisley<strong>.<\/strong><\/a><\/p> <p>For this new campaign - along with top model\u00a0Lindsey Wixson -\u00a0they play young glamorous women, spied on by the media.<\/p> <p>For Sisley, Julia is successor to models Georgia May Jagger and Milla Jovovich.<\/p>   <p>And finally, it's official: It is via Twitter that the Swedish giant\u00a0<a href=\"http:\/\/www.hm.com\/sg\/\">H&amp;M<\/a><strong>\u00a0<\/strong>announced last week its collaboration with Australian top model\u00a0<strong>Miranda Kerr<\/strong>\u00a0for its Spring\/Summer 2014 collection (available from early March).<\/p> <p>This is the second budget beauty brand for this beauty\u00a0- after her\u00a0collaboration with the Spanish brand\u00a0<a href=\"http:\/\/shop.mango.com\/preHome.faces\">Mango\u00a0<\/a>in the previous season.<\/p>  <p><em>Alyssa Terosier<\/em><\/p> <p><em>\u00a0<\/em><\/p> ","protected":false},"excerpt":{"rendered":"<p>What do Alexa Chung, Miranda Kerr and Julia Restoin Roitfeld have in common? They're all the new ambassadors for Spring\/Summer 2014 campaigns of various brands.<\/p>\n","protected":false},"author":65,"featured_media":8215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"What do Alexa Chung, Miranda Kerr and Julia Restoin Roitfeld have in common? 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