{"id":200151,"date":"2015-07-03T12:50:26","date_gmt":"2015-07-03T04:50:26","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/my\/sulwhasoo-first-care-activating-serum-ex-ingredients-200151.html"},"modified":"2016-07-14T14:33:16","modified_gmt":"2016-07-14T06:33:16","slug":"sulwhasoo-first-care-activating-serum-ex-ingredients","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/my\/beauty\/whats-new\/products-and-campaigns\/sulwhasoo-first-care-activating-serum-ex-ingredients-200151.html","title":{"rendered":"Sulwhasoo First Care Activating Serum EX: It's all in the ingredients"},"content":{"rendered":"

If you were to ask someone on the periphery what they think of the beauty industry, we\u2019re pretty sure words and phrases like, \u2018saturated\u2019, \u2018too much\u2019 and \u201ccan\u2019t keep up\u201d would spring to mind. We definitely agree that at times it can be a little overwhelming to keep track of all the new launches. Which is why when we land on a holy grail product, we tend to stick with it and that\u2019s entirely the case with Sulwhasoo\u2019s <\/a>tried and tested First Care Activating Serum.<\/strong><\/p>

First Care Activating Serum<\/span> <\/h2>

Developed as the first boosting essence based on Asian medicinal herbs, the serum is applied right after cleansing and creates optimal skin conditions to increase efficacy of treatment products that are used after. Since its release in 1997, the serum has grown to become the Korean giant's<\/a> best selling product and product of choice for all first time users of the brand. Not only did it retain its position in the top spot on the bestseller list for the past 18 years, it has also set a record for becoming the first cosmetic product to singlehandedly pass the KRW1 trillion sales mark on a cumulative basis. Now that\u2019s quite an impressive feat, don\u2019t you think so?<\/p>

First Care Activating Serum EX<\/span> <\/h2>

However, as with all things, a product is only as good as the last edition. Hence, with much anticipation, Sulwhasoo has just released the 4th<\/sup> generation \u2013 the all new and improved First Care Activating Serum EX. Crafted by upgrading the JAUM Balancing Complex with Sulwhasoo\u2019s novel proprietary PREXtract Process technology, the serum boasts of significantly improving skin regeneration, barrier function, clarity, transparency and elasticity. In addition, it also increases the efficacies of medicinal herbs to a far higher level.<\/p>

For the uninitiated, JAUM Balancing Complex is Sulwhasoo\u2019s unique formula that leaves the skin feeling radiant by addressing yin deficiency - a sign of aging - and bringing balance to the skin. The complex is formulated with five key ingredients, namely Peony, Sacred lotus, Solomon\u2019s Seal, White Lily and<\/p>

Rehmannia and were carefully selected from 3,000 herbs identified in traditional medicine classics. It\u2019s vital to note that with an optimal mixture of those five items, energy imbalances in the body could then be prevented.<\/p>

All in all the serum prides itself for the sheer benefits of the varied herbs<\/a> that are infused into the formulation. So if it\u2019s good enough to apply on your skin, it has to be just as good to be consumed. In that regard, we\u2019ve got a delectable soup recipe made with Solomon Seal and Lily bulb up in the gallery above that you can try your hands on.<\/p>

Now armed with double the goodness, you can be rest assured that you\u2019ll be waking up to a complexion that\u2019s well replenished, radiant and essentially be raring to take on the world and its aggressors.<\/p>

This article was sponsored by Sulwhasoo. For more information about their outlets and products please visit\u00a0www.sulwhasoo.com.sg<\/a>.<\/em><\/p>

Watch the video:<\/span> <\/h2>