{"id":281195,"date":"2017-10-12T18:41:51","date_gmt":"2017-10-12T10:41:51","guid":{"rendered":"http:\/\/www.mariefranceasia.com\/first-look-erdem-x-hm-collection-281195.html"},"modified":"2017-10-12T18:54:52","modified_gmt":"2017-10-12T10:54:52","slug":"first-look-erdem-x-hm-collection","status":"publish","type":"post","link":"https:\/\/www.mariefranceasia.com\/my\/fashion-my\/latest-news-my\/new-collections-my\/first-look-erdem-x-hm-collection-281195.html","title":{"rendered":"An exclusive first look at the Erdem x H&M Collection"},"content":{"rendered":"

Unless you've been living under a rock, you'd know that Erdem<\/strong> is the latest designer to collaborate with H&M<\/a>. The hotly-anticipated ERDEM x H&M collection<\/strong>, which drops November 2, marks\u00a0first time in eight years that H&M has partnered with a British fashion designer<\/a>.<\/p>

The collection is a deeply personal one; Erdem Moralioglu, who is of British and Turkish descent, heavily drew inspiration from his youth. From the romantic dresses in English films that inspired him to his father's staple coat - even the quintessential 90s<\/a> television and music video style, it's an arresting celebration of his design vision.<\/p>

This is not a collection for basic staples: expect an arresting medley of heirloom-worthy statement pieces<\/strong> you'll want for keeps. For one, there is a sleeveless ballgown of a snowdrop jacquard that dramatically cascades to the floor, complete with a plunging neckline held in place by double grosgrain ribbon straps. The collection is also bursting with floral prints<\/a>, that run the gamut from floral blazers to trousers, that contrast with the impeccable tailoring.<\/p>

Acclaimed photographer Michal Pudelka<\/strong> is the creative genius behind the unique look book (images above) featuring pieces from the ERDEM x H&M collection. Aptly capture the mood of the collection, his images evokes a sense of surrealism and an intentional old English charm<\/strong>.<\/p>

Browse the entire women's look book images and collection pieces (prices included!) in the gallery above.<\/p>

The ERDEM x H&M collection will be available in\u00a0H&M Orchard Building and ION Orchard<\/strong>, as well as on\u00a0hm.com<\/a>, from\u00a0November 2<\/strong>.<\/em><\/u><\/u><\/p>

Sarah Khan<\/em><\/p>

Photos: H&M<\/em><\/p>

Read More:<\/span> <\/h2>

Best Dressed of the Week: Alexa Chung in Erdem Spring 2016<\/a><\/p>

Mongolia: the new fashion destination in Asia to keep on your radar?<\/a><\/p> ","protected":false},"excerpt":{"rendered":"

The collection will be available in selection stores and online from\u00a0November 2.<\/p>\n","protected":false},"author":608,"featured_media":281203,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"","_is_translated":false,"_source_post_url":"","is_displayed_in_hp":false,"displayed_in_hp_after_update":false,"is_thumb_featured":false,"template_without_diapo":"","enable_bloc_resume":false,"bloc_resume_post":[],"ctc_post":false,"footnotes":""},"categories":[13087,13012],"tags":[],"class_list":["post-281195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-galerie-my","category-new-collections-my"],"yoast_head":"\nAn exclusive first look at the Erdem x H&M Collection - Marie France Asia, women's magazine - Malaysia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An exclusive first look at the Erdem x H&M Collection - 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