Habits & behaviour
Silk & Swimwear: 6 Wardrobe items you should never put in your tumble dryer
We're dead serious - put these in your dryer and you might just regret your decision. A lot.
Style tips
Siren Shade: 10 Effortlessly chic ways to wear red
Fresh, chic and utterly empowering - we show you how to wear this siren shade in 10 different, effortlessly...
Shopping guide
Dress to Impress: 10 Summer-friendly, chic office outfit picks
No more excuses for that mundane work outfit - check out our 10 summer-friendly picks for très chic in the...
Shopping guide
This playful online fashion store brings plenty of Seoul to kids clothing
Did someone say free shipping within Singapore? Why, yes!
Jewellery and watches
Sleek & Feminine: 10 Rose gold watches to dream about
If you think yellow gold is too old-fashioned, perhaps it's time to regain a little youth with a different colour.
Products and campaigns
Seed heritage women's capsule collection
Dress in comfort with Seed Heritage's latest collection!
Streetstyle inspiration
Street Looks: 15 Major trends of the season
The trends of Autumn and Winter 2016-17 have arrived. Find out how to adopt the looks that the current it-girls are...
Style tips
Biker Chic: 10 Ways to look style-savvy in a leather jacket
Yes, there's more than one way to show of your sexy leather jacket.
New collections
Colours & Shapes: The Marie De La Roche Fall/ Winter 2016 collection
This collection’s mishmash of colours, shapes, lines and patterns work surprisingly well.
Trend guide
Trend Spotting: Pompoms are the ultimate adornment for the chic hippie lady
This season, they’re everywhere. What exactly? Pompoms! This is one real trend that’s dominating certain...
Beauty news
H&M Beauty Autumn collections to hit Singapore in September
Here's a little sneak peek of what's in store for us next month. We think you'll like what you see.
Shopping guide
Princess Style: 10 Pink shoes to pretty up your feet
If you're in the mood for some princess-worthy shoes, pick up a few of these blushing pieces and strut around in...
Trend guide
Fashion Edit: Our top 10 favourite looks of the week
Lack of inspiration? This week, we've selected the best summer looks spotted around the web, from bright yellows...
New collections
Chic Heels: New ECCO Shape Collection blends style and comfort in one
When you think of fashionable heeled shoes, the word “comfortable” doesn’t usually come to mind. ECCO...
Fashion news
Glory Rebuilt: Limited edition sneakers by PUMA x Filling Pieces to drop this month
Only 45 pairs will be landing in Singapore, so get a pair of these sleek sneaks while they’re hot.
Streetstyle inspiration
Thrilling Frills: 10 Ways to wear ruffles and still look chic
Layering your looks with some fabulous ruffles can instantly add a youthful femininity to your day.
Style tips
The Slip Life: How to style the slip dress for the streets
Turn your sensual lace slip into a gorgeous fashion statement to highlight your sexiest features in the...
Style tips
Swish & Flow: How to wear a pleated skirt this summer
Is it possible to wear a pleated skirt without making a fashion faux pas? Certainly! Here are our top 20...
Shopping guide
Shades of Singapore: How to look chic on National Day
This year, we're going red and white (again), but in the most fashionable way possible.
Shopping guide
Style Guide: How to wear wedges like a star
Wedges are one of the most versatile shoes you can have in your wardrobe, making it an essential fashion staple.
Shopping guide
Lemony Fashion: 10 Bright yellow pieces for a cheerful wardrobe
What if we add a bit of freshness and pep to our summer wardrobe with a selection of citrus colours?
New collections
The Tropics: iROO's new collection takes us into a forest of lush greenery
iROO aims to conquer the heat this season with loose and flowy pieces.
Style tips
Hits & Misses: 20 Best & worst ways to wear a skirt
If you have a new skirt you're ready to flaunt, here are some ideas on how to wear it (and how not to).
Shopping guide
10 Lust-worthy blazers & jackets to look smart in this season
Look sharp and chic this summer, whether you're in the office or out!