#heelconcept: What’s the latest hashtag trend about?

updated the 4 May 2019 à 03:28

Perched onto balls, angels, unicorns and doughnuts, here’s the latest viral hashtag on Instagram that’s keeping everyone on their toes.

#heelconcept

With social media, there’s no stopping our obsession with viral hashtags – from awareness raising ones like #ALSIceBucketChallenge and #SmearforSmear to fashion’s #WokeUpLikeThis and #NoMakeup. Now, the latest hashtag to burst onto the Instagram scene is #heelconcept.

Before you go running with your minds filled with what could potentially be an endless stream of striking stilettos, we’re going to have to burst your bubble there. While heels are definitely involved, they’re not exactly what you would typically fathom to be. Instead, a quick search with #heelconcept and you’ll see over 900 posts of perched heels on anything and everything – from tennis balls to scrub brushes and dunkin’ donuts.

So what exactly is #heelconcept? Basically, the brainchild of 25 year-old Misty Pollen, supposedly sees it as a way to present “personal adornment through the logic of social media.” Bizarre as it may seem, some even linking the photos to a source for foot fetishes, it does encourage creativity and innovation. After all, some of our most celebrated shoe brands like Charlotte Olympia and Alexander McQueen do tend to indulge in quirky, unique heels.

Who knows, perhaps one of these #heelconcept posts may just make their way into actual heels as well.

Tarandip Kaur


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Marie France Asia, women's magazine