Makeup Move: H&M to launch a complete beauty collection
mis à jour le 3 May 2019 à 18:08Fast fashion for your face anyone? Well, That's what the Swedish retailer is gearing up to do with their all new and extensive beauty line.
Is there any part of the industry that H&M does not want to dominate? From being the indomitable force at delivering exceptionally affordable fast fashion to exclusive designer collaborations (#HMBalmaination) and having specially made dresses grace the red carpets of Met Gala, we thought the giant was done being a giant but nope. There was one slice of the pie they've yet to conquer and that was the beauty industry, until now that is.
Launching later this year, H&M is set to roll out over 700 products ranging from lipsticks, powders, nail polishes, body products and hairstyling tools amongst other items that are generally found on your vanity table. Also, to be in line with their Conscious collection, the brand is also planning to come up with a range of eco-friendly beauty products along with another range that'll be on the premium side of things (more designer collaborations perhaps?) Time can only tell how the products will fare but judging from the first pictures, they already look rather enticing and we're guessing they'll be shipping off in record numbers once they appear online.
So there you go, H&M is soon to be the giant for fast fashion and fast beauty. No escaping it.
H&M Beauty will be launching later this year online and in stores.
Tarandip Kaur
Photos: H&M
