Ralph Lauren thinks big with an XXL bag!
updated the 4 May 2019 à 11:02Ralph Lauren creates a six-feet high and five-feet wide version of their Ralph Lauren Ricky Bag.
In case you didn’t know, the iconic Ralph Lauren Ricky Bag was designed in 2005 for the designer’s wife – after which it became an emblematic piece of the brand.
In honour of the success of this – now classic – bag, the American fashion house has decided to create an XXL version of it – which is almost 100 times bigger than the original – in order to exhibit it in its shops’ display windows in the world’s biggest cities. Measuring six-feet high and five-feet wide, this humongous bag has taken nearly a month to create!
The world tour started in New York before moving to Tokyo, and is now at the Ralph Lauren pop-up store in Galeries Lafayette in Paris. Not only is this a good way to celebrate the success behind the story of the bag, but it is also a good way to promote the new version – the Soft Ricky bag – crafted in limited edition, especially for the occasion.
Before continuing its journey around the world, the gigantic bag will be hosted in the window of the Ralph Lauren flagship store in St. Germain-des-Près (Paris) from April 21 to April 27.
Will the bag make a atop in Asia? We’ll have to wait and see.
Lindsay POUI-DI
