Lady Gaga wants you to “Be Yourself” in new Shiseido campaign
The Grammy award-winning singer delivers an empowering message in her latest beauty campaign with the Japanese cosmetics company.
Her bold, unique style has seen her front campaigns for MAC, Coach, Versace and many others and now, unsurprisingly, Lady Gaga, the master of reinvention has been selected to front Shiseido’s latest beauty campaign as well.
The singer who pulls off a meat dress just as easily as she does Versace appears in the 30 second video commercial, where she is shown getting ready for a night out in her New York home.
“Everyone shines in their own unique way” Gaga begins in a voice over as she glams up and chooses her outfit before heading out to a red carpet event - where she proceeds to change into five different costumes that reflect her true personal style. The Cheek 2 Cheek singer has been the subject of criticism for her outrageous fashion displays but she pays the haters no heed with her next line: “Don’t let anyone tell you what makes you beautiful. Be yourself, that’s what makes you beautiful” The clip ends with Gaga enjoying herself at a glitzy party no less.
After all the celebrity-endorsed beauty products and unattainable beauty challenges out there, it is refreshing to see an ad that endorses individuality and encourages you to decide what makes you beautiful.
In 2015, beauty is as simple as being yourself.
Karen George
