Gwyneth Paltrow to launch organic makeup line with Juice Beauty
Following an announcement to launch organic takeout services with her personal trainer, Gwyneth Paltrow is back to create an organic makeup line.
Shortly after announcing her top-of-the-line organic takeout service (miraculously involving cookies with no gluten, soy, dairy, nuts, or eggs), Gwyenth Paltrow is back in the picture with a Juice Beauty collaboration to develop a new line of organic makeup. Signing on as creative director, the actress and lifestyle guru is to oversee the package design and test products from the upcoming range, set to be launched in December.
A long-time critic of the heavy metals found in cosmetics, Paltrow was wowed by Juice’s focus on clinically-approved organic skincare products after receiving their samples. Though organic makeup has generally yet been unable to achieve the same colour and long-lasting effect as non-organic ranges, Paltrow insists that Juice’s upcoming line will be able to work just as well – if not better.
Seeing that we’re increasingly concerned about what goes into our makeup, the collaboration should be successful if the products are as effective as Paltrow claims. But then again, seeing the joyless responses to her food line, maybe not. All we have to do is wait and see for ourselves.
For more information about Juice Beauty and their products, visit www.juicebeauty.com.
Yijie Zhang
