Coach unveils four dreamers for their Holiday campaign
mis à jour le 4 May 2019 à 07:13Coach is pulling out all the stops as it launches the latest campaign, 'Coach Dreamers', with four ineffably cool talents.
Fall may have just swung around but some brands are already deep into churning out their Holiday campaigns. Coach for instance, were quick to the game by launching a campaign that features not supermodels but four up-and-coming talents. They include singers, Banks and Zoë Kravitz, actress Odeya Rush and actor Christopher Abbott. Aptly titled, 'Coach Dreamers', the campaign, lensed by Mikael Jansson, with styling by Karl Templer and art direction by Fabien Baron, features black and white portraits of these individualistic artists. These personalities, fundamentally embody the true essence of Coach's spirit - authentic yet irrefutably alluring.
Stuart Vevers, Creative Director of Coach, said, “The idea of the 'American dream’ is relevant all around the world - independent spirits who lead their lives in an individual, unexpected way. The Coach Dreamers campaign offers a glimpse into the lives of four such souls. It captures the personality and attitude of the collection, as well as the people who will make it uniquely theirs: it celebrates cool, effortless ease, optimism and a sense of spontaneous freedom.”
All four of the 'dreamers' are far from being idle personalities though. Abbott is widely known for his role as Charlie in HBO hit series, 'Girls' while Rush, the Israeli-American actress, starred in this summer’s 'The Giver'. Banks recently released her debut album 'Goddess' on 9 Spetember and Kravitz, who has acted in the film Divergent will also have her band, Lolawolf, release its debut in November.
Pair talent with beguiling charm and it's a clear that Coach is has got the formula right with their creative campaigns because so far we're loving the result.
Tarandip Kaur
