Modern Essentials: David Beckham and Kevin Hart for H&M's new campaign
mis à jour le 3 May 2019 à 15:59David Beckham and Kevin Hart - two names rarely heard together, but this campaign will prove that it's the best thing that could have ever happened.

David Beckham, one of the world's most loved football icons, and Kevin Hart, one of the world's most hilarious comedians, have paired up for a new H&M campaign. Could we have asked for anything more perfect?
In the campaign, for the new Modern Essentials selected by David Beckham Autumn 2015 Collection, Hart plays a method actor preparing to act like Beckham. “Kevin Hart is one of the funniest, smartest guys around. I love to do the unexpected for my H&Mcampaigns, and I don’t think anyone thought I’d do comedy. I hope everyone enjoys watching it as much as I did making it,” says David Beckham.
“To be able to make fun of a global icon like David Beckham is a comedian’s dream. I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign,” says Kevin Hart.
As part of their long-term relationship with David, H&M launched Modern Essentials selected by David Beckham this year. It’s David's personal pick of the must-haves a man needs in their wardrobe each season, and this new AW15 Collection will be available in all H&M stores that sell menswear from 1 October.
All we know is that we are very excited to see the campaign, as well as David's picks for this season, that features some chic and snug-looking sweatshirts and simple but elegantly masculine coats. Keep a lookout, boys.
The video will debut on their official website on 28 September, and in cinemas and on TV on 30 September, and it will be a print and billboard campaign.
Bernice Ng
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