Modern Essentials: David Beckham and Kevin Hart for H&M's new campaign

mis à jour le 3 May 2019 à 15:59

David Beckham and Kevin Hart - two names rarely heard together, but this campaign will prove that it's the best thing that could have ever happened.

H&M AW15 Modern Essentials

David Beckham, one of the world's most loved football icons, and Kevin Hart, one of the world's most hilarious comedians, have paired up for a new H&M campaign. Could we have asked for anything more perfect?

In the campaign, for the new Modern Essentials selected by David Beckham Autumn 2015 Collection, Hart plays a method actor preparing to act like Beckham. “Kevin Hart is one of the funniest, smartest guys around. I love to do the unexpected for my H&Mcampaigns, and I don’t think anyone thought I’d do comedy. I hope everyone enjoys watching it as much as I did making it,” says David Beckham.

“To be able to make fun of a global icon like David Beckham is a comedian’s dream. I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign,” says Kevin Hart.

As part of their long-term relationship with David, H&M launched Modern Essentials selected by David Beckham this year. It’s David's personal pick of the must-haves a man needs in their wardrobe each season, and this new AW15 Collection will be available in all H&M stores that sell menswear from 1 October.

All we know is that we are very excited to see the campaign, as well as David's picks for this season, that features some chic and snug-looking sweatshirts and simple but elegantly masculine coats. Keep a lookout, boys.

The video will debut on their official website on 28 September, and in cinemas and on TV on 30 September, and it will be a print and billboard campaign.

Bernice Ng

Watch the video:

Read More:

Modern Essentials: David Beckham curates new clothing line for H&M

David Beckham flaunts his abs for H&M

Isabel Marant for H&M: first look at the full collection


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