David Beckham flaunts his abs for H&M yet again
updated the 6 October 2015 à 23:59
Because one campaign of Beckham and his drool-worthy physique isn’t enough, H&M has decided to grant us another.
Ladies, be prepared to scramble to pick your jaws up because David Beckham, also known as The Underwear Model of the Century by Tommy Hilfiger, has appeared in yet another mouth-watering series of photos as part of H&M‘s new underwear collection.
While the previous campaign allowed the audience to choose between a ‘Covered’ and ‘Uncovered’ version of Beckham, H&M has done away with the hassle this time and gone straight to answering our prayers by presenting Beckham in the purest form – stripped away from the cinematic videography, the dramatic running, and the comedic stunts. Not that we’re complaining of course. With flawlessly ripped abs laced by intricate body art and the masculine beard the lines Beckham’s chiselled jaw topped off with an out-of-bed messy hairdo, this campaign already spells perfection.
“These new pieces for my Bodywear range at H&M have a real energy about them,” said the 39 year old father of four who has proven that his career definitely did not end on the football field following his retirement. “I genuinely enjoy the creative process with H&M and we have had fun this time playing with colour and texture. I hope people like them as much as I do.”
This time, apart from briefs, expect cotton pajama bottoms, wool and cotton long underwear and even Beck’s signature-style beanies from his Bodywear line that are expected to hit the store on August 21.
Till then, gush away!
Annabelle Chew
