Modern Muse: Kendall Jenner’s Estee Lauder campaign is revealed

It’s finally here! After months of teasing on social media, Kendall Jenner’s first fragrance campaign for cosmetics giant Estee Lauder has finally dropped. The 19-year-old model looks red hot in the Modern Muse Le Rouge campaign which evokes timeless glamour, sophistication and sex appeal – all the things Kendall embodies with her smouldering good looks and envy-inducing statesque figure.

The fragrance comes in a salmon-tinted bottle capped with a red bow and boasts notes of roses, raspberry, vanilla, jasmine and velvet cream. As Estee Lauder’s senior vice president Karyn Khoury describes it: “It (Modern Muse) was not just about capturing the scent of red, it was about capturing a state of mind; a vibrant, dramatic attitude. The ‘Le Rouge’ woman inspires others through her unwavering confidence, glamour, and sophistication. She lives her life to be noticed, and every ingredient in this scent was carefully selected to reflect that.”

In the video clip, Kendall is seen spritzing  Modern Muse Le Rouge on her neck as the wind blows her hair, before she walks through the streets of Manhattan in her red hot pant suit and matching patent leather pumps, beguiling everyone in her path.

Glamorous, confident and at the height of her career, Kendall Jenner is indeed the modern muse everyone wants to be.

Modern Muse Le Rouge will be available at Estée Lauder counters from July 2015.

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Karen George

Photos: Youtube/Estee Lauder