Katy Perry to star in H&M Holiday 2015 campaign

Taking over the reigns from Lady Gaga and Tony Bennett is pop princess Katy Perry as she gets ready to front the Swedish brand’s Holiday campaign.

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After Lady Gaga and Tony Bennett, the next musical star to front H&M’s Holiday campaign is none other than pop princess, Katy Perry.

Currently in Canada on her Prismatic World Tour, Katy Perry will be featured in the Swedish giant’s Holiday 2015 campaign – both global TV and print – that will capture the merry season in true H&M style, joyfulness and togetherness.

“H&M was one of the places where I first began cultivating my personal style. I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget. I can’t wait for you to see the world we created with Jonas Åkerlund and Dan Jackson,” says Katy Perry.

Evidently, the 30 year-old singer has a lot going on for her this year – from starring in Moschino’s Fall 2015 campaign, making up with boyfriend John Mayer to currently being the only artist ever with two videos (‘Roar’ and ‘Dark Horse’) at over 1 billion views on Vevo.

Now to add H&M to that glorious resume.

The Holiday 2015 campaign will debut this November 2015.

Tarandip Kaur


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Marie France Asia, women's magazine