Made with Purpose: Pomelo launches its first-ever sustainable collection

The popularity of sustainable, ethically-sourced clothing is booming now more than ever, and Pomelo has joined in on the conversation. Pomelo will be launching its 12-piece collection Purpose on June 13. Crafted from eco-friendly fabrics sustainably sourced fabrics, the collection comprises of a range of denim jackets and kimonos, tees, tote bags, and a dress.

The fabrics are also crafted impeccably by 218 happily-employed women, many of whom are the breadwinners of their respective families. The brand’s new initiative pledges to continuously support such factories and their ethical practices even beyond this line through a community-focused production system.

Through Purpose, Pomelo also aims to promote recycling by offering a complimentary pick-up service that allows customers in Singapore, Thailand, and Indonesia to send up to 5 kilos of clothes to a charity organisation making it even easier to donate used clothes from the convenience of their home.

In fact, Pomelo has partnered up with local non-profit organizations including the Singapore Council of Women’s Organizations and AG Home so that the clothes are delivered to those who need them most. Customers will be able to enjoy this service simply by scanning the QR code on the item using the Pomelo App, book a time and location and a messenger will pick up the used clothes.

Get this: Pomelo will also be hosting an exhibition showcasing the Purpose Collection at Funan Showsuite to encourage shoppers and the general public to join the sustainable movement. Browse the new Pomelo Purpose Collection in the gallery above!

The Purpose Collection by Pomelo officially launches on June 13. For more information, visit their website. 

Kanako Sugawara

Photos: Pomelo 

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